Manager Digital Analytics

hace 5 meses

Bogota, Colombia Adidas A tiempo completo

Manager, Digital Analytics
- Area: eCommerce
Number of Personnel Managed: 1
Department: Digital Analytics
Direct Reporting Line: Senior Manager, Digital Analytics
Subsidiary/country: North America
Location: Bogota, Colombia- General Purpose
- As a Manager Digital Analytics at adidas you are responsible for delivering cutting-edge analytics services to stakeholders, enabling them to make fact-based decisions. Based on multiple data sources, you manage the creation of tools, visualizations, and data capabilities that inform stakeholders and assist them with generation of insights to ultimately drive sales and efficiencies. As part of the Data Solutions team, you will also manage larger-scale projects, such as the creation of new datasets and integrations and the development of new analytical frameworks to meet business needs. In collaboration with your team, you inform the adidas digital strategy and provide the data and tools to create consumer experiences.
- Key Responsibilities
- Scope: Management of specific analytic deliverables or services- Analytics
- Manage demand for tools, frameworks, data integrations, and new data capabilities.
- Gather requirements, conduct research, manage contributors, test implementation methods, report progress to stakeholders, and demonstrate new products to large audiences of stakeholders.
- Provide analytics and data services to stakeholders within the US eCom market and beyond.
- Ensure new tools and capabilities drive business efficiencies and create consumer and financial impact, align with and facilitate market practices and operations, and are created within the greater context of holistic market data capabilities and frameworks.
- Execute assigned projects in areas such as construction and/or technical advisement of data integrations and pipelines; data tools, frameworks, and capabilities; visualization, dashboarding, and automated reporting; predictive analysis, classification, and forecasting; etc
- Contribute to continuous development of the analytics practice in scope, including service portfolio evolution and aligned to global frameworks for focus areas assigned to you. Potential focus areas are:

- Business Performance Analysis - product analysis, forecasting
- Performance Marketing Analysis - lower and mid-funnel digital mediaManage demand for insights and analytics. Conduct collection, tracking, mining and analysis of data and the generation of fact-based insights using multiple data sources.
- Provide analytics services to stakeholders within the eCom market.
- Ensure analytics results drive consumer experience and business impact and help achieve market sales plans.
- Execute assigned projects in areas such as analytics implementation, data integration, tag management, qualitative data, etc.
- Consulting
- Advise and instruct analytics partners within eCom market, Global teams, and throughout adidas on the use of data sources, tools, and frameworks. Define and advocate for best practices to ensure data quality and meaningful use of data sources and tools.
- Support market and global analytics teams in the use of data sources, tools, and frameworks to analyze key metrics, product performance, consumer behavior, financial performance, social media data, etc.
- Intake, management, execution, and product ownership for new data projects from analytics and operational teams to meet business goals. Training, demonstration, advocacy, and ongoing support to end users for owned data products.
- Maintain a strong stakeholder network with high level of trust that facilitates action-ability of insights.
- Implement and use data driven decision processes, in line with a fact-based decision culture.
- Reporting
- Co-initiate and help implement new reporting structures or refine existing structures within your area of responsibility in alignment with Global Digital Analytics Frameworks and Data Governance.
- Help distill best practice guidance to other markets and other adidas stakeholders to maximize the use of analytics capabilities.
- Innovation
- Build a strong internal and external network, informing the adidas Digital Analytics community on the latest trends and technological advances.
- Project Management
- Ability to deliver end-to-end analytics products from requirements gathering, development, delivery, and maintenance.
- Ability to work independently on a project
- Key Relationships:

- US + Canada eCom Market teams
- Wholesale + Retail teams
- Senior Leadership
- Digital Activation
- Finance + Supply Chain
- Global Digital Analytics
- Requirements
- Education & Professional Experience
- University degree in the field of Business or equivalent
- 8+ years of experience in Digital Analytics; experience in Testing is a requirement.
- Advanced experience of digital marketing in a brand environment
- Experience in eCommerce environment
- Experience in leading a team is a requirement
- Soft-Skills
- A passion for delivering data-based recommendations for quantifi

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