Manager Digital Experience Analytics
hace 3 semanas
Department: DTC
Direct Reporting Line: Director Digital Analytics
Indirect/Second Reporting Line:
- Subsidiary/Country: LAM
Location: Colombi GSMS Grade: M4
Personnel managed: No- Purpose & Overall Relevance for the Organization:
- As a Manager Digital Analytics Projects at adidas you are responsible -in close cooperation with Global Digital Analytics
- for the execution of prioritized key digital analytics projects within the market using global frameworks for project prioritization.- EXPERIENCE ANALYTICS:
- General purpose:
- As a Manager Consumer Experience Analytics at adidas Latin America you are part of the analytics practice within the Digital Hub team. You provide market and global stakeholders with best-in-class services around your consumer and experience measurement and insights discipline. Your analysis contributes in understanding consumer needs and pain points, advices and informs of performance and optimization opportunities, drives conversion rate optimization and ultimately helps achieve market sales plans.- Key Responsibilities:
- Scope: Accountable for consumer and experience analytics deliverables & services for the LAM Region- Drives insights and recommendations to enhance consumer and user experience.
- Funnel (Macro and micro-conversions), Merchandising and Key Pages Optimization reporting, dashboards and insights generation.
- Performs analysis on new digital functionalities and rollouts to understand business impacts and optimization opportunities.
- Leads analytics for AB Testing experiences and Personalization, including tests reports and opportunities detection for testing in the region.
- Leads NPS (Net Promoter Score) monitoring and adHoc reporting to understand consumer feedbacks.
- Analytics- Suggest improvement and when prioritized, work closely with Global Digital Analytics in areas such as site optimization, analytics implementation, database integration, tag management, qualitative data, etc
- Ensure these projects are aligned with Global Digital analytics on needs, and agree roles & responsibilities for project execution once prioritization is agreed
- Execute the assigned projects prioritized digital analytics projects
- Ensure projects deliver on time in full and ensure analytics results drive consumer experience and business impact in order to help achieve future sales plans.
- Consulting
- Provide market stakeholders with information on digital analytics to define goals, measure appropriate KPIs, monitor performance and derive trends and opportunities
- Oversee that gathered insights are translated into engaging, actionable and easy to digest insights presentations
- Maintain a strong stakeholder network with high level of trust that facilitates action-ability of insights
- Establish a fact-based culture in the organization by defining data driven decision processes
- Reporting
- Work with Global Digital Analytics to improve project infrastructures
- Work with Global Digital Analytics to distill best practices for other markets and other adidas stakeholders, maximizing the use of analytics capabilities
- Innovation
- Build a strong internal and external network including key industry players, feeding latest trends and technological advances into the Global adidas Digital Analytics community.
- Knowledge Skills and Abilities:
- Experienced in data analysis with strong skills in Microsoft Excel.
- Knowledge in SQL is desired.
- Knowledge in R and/or Python is desired.
- Knowledge in SAP, Power BI, Adobe Analytics, Google Analytics or other tools is preferred.
- Experience implementing projects or processes.
- Ability to influence in others.
- Data oriented person which enjoy working with numbers, capable of taking big amount of information and translating it into valuable insights.
- Good understanding of English language and capable to communicate fluently.
- Merchandising understanding and pricing analysis is a must.
- Experience managing product / merchandising operations is a must.
- Experience with buying and planning is desired
- Experience managing categories or specific brands is desired
- Key Relationships:
- Business performance & Trading
- Media Activation
- Consumer experience / NPS
- In season trading
- Buying & Planning
- Digital Operations
- Brand & Digital Activation
- Knowledge Skills and Abilities:
- Experienced in job and fully qualified/trained
- Combined broad theoretical and practical knowledge incl. company policies and practices
- Strong competence with various tools, procedures, etc
- Strong Research skills
- Teamwork
- Requisite Education and Experience / Minimum Qualifications:
- 4 Years experience
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYIN
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