Search Specialist

hace 6 meses

Bogota, Colombia Fountain Forward A tiempo completo

Job Overview

This role will be supporting all levels of the “Search Department” responsibilities for both SEM and SEO. This includes managing paid search campaigns on Google٫ and all other pay-per-click (PPC) marketing activities. Other responsibilities include building reports, doing research, link building, data entry with some work within built websites.

What you'll do:

- Effectively manage campaign expenses by staying on budget٫ appropriately estimating monthly costs٫ and reconciling any discrepancies that may arise.
- Preparing detailed SEO/SEM performance reports
- Follow optimization strategies that increase our clients’ search engine results rankings
- Create pages on websites that are built several different ways.
- Collaborate with others within the Search Department and Fountain Forward to manage SEO strategy
- Take the initiative to make your work more efficient
- Finding or creating Images to support written content
- Manually publish GMB post, and create website pages
- Support the Google Ads team in daily administrative tasks.
- Perform link building/outreach efforts
- Monitor daily performance metrics to understand SEO strategy performance

**Required Skills**:

- Proven SEM experience and success managing PPC campaigns across Google
- Well-versed in performance marketing٫ conversion٫ and online customer acquisition
- Continually current on trends and best search engine marketing practices
- Experience generating SEM reports
- Understanding of search engine algorithms and ranking methods
- Experience with SEO industry programs, such as Google Analytics, Local Viking, Google Ads
- Knowledge of keyword research and data mining tools
- Able to complete competitive analysis of other companies within the industry
- Comfortable analyzing high volumes of data on a daily basis
- Familiarity with WordPress or other content management systems
- Strong organizational, time management, and analytical skills
- High verbal and written communication skills. Excellent writing and editing skills in
English
- Basic knowledge of HTML
- Advanced Knowledge of analytics tools like Google Analytics
- Start your cover letter on upwork with "FF Auto" so we know you read this
- Familiarity with Data Studio
- Desire to learn, grow and have an excellent, team attitude

Additional Information

How we work
- Freedom and flexibility. We’re a team working from around the world. That is, as long as they show up on our weekly calls, do their job correctly, and have a good sense of accountability.
- Autonomy and ownership. Working on a distributed team means you don’t have someone micromanaging you or looking over your shoulder to make sure you’re getting things done. We’re a team of do-ers who take full ownership for their results.
- Be helpful and dedicated. We help our clients be successful. We help our prospects get the right information and make the right decision whether or not it includes our services. We help our team members reach their full potential.

The perks
- We prioritize mental health. Your days off will not be strictly controlled or have a "limit" per year.
- We support women in Leadership
- Opportunities to grow within the company
- We support your learning and development

Pay: Up to $4,000,000 per month

**Experience**:

- Search Engine Optimization (SEO): 1 year (preferred)
- Search Engine Marketing (SEM): 1 year (preferred)

**Language**:

- English (preferred)

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