Senior Lifecycle Marketing Manager

hace 5 meses

Bogota, Colombia Olly Olly A tiempo completo

**About Olly Olly**:
Hi, we're Olly Olly. We're a small-ish, but mighty team of digital marketing strategists, creative visionaries, graphic designers, developers, copywriters and account managers who solve problems — and we do it creatively. Our mission is to rid small businesses of sub-standard marketing help and provide "guaranteed happiness" to all our clients.

**We run from the run of the mill.** We run from lazy marketing. We run from safety. From easy. We run _toward _streamlined systems, proven results, and marketing that yields results.

**We're powered by curiosity.** We're curious about data, about facts, about the story behind the company, and about the people we're trying to reach.

**We play the long game. **Keeping our client's marketing needs our main priority is what makes Olly Olly tick.

**About The Role**:
As the Senior Lifecycle Marketing Manager, you will oversee the entire customer journey from acquisition to retention, focusing on maximizing customer lifetime value. Your role encompasses the following key stages:

- **Customer Journey Mapping**: Include responsibilities for mapping the customer journey from acquisition to retention, identifying touchpoints and opportunities for engagement at each stage.
- ** Segmentation and Personalization**: Highlight the need for segmenting the customer base and creating personalized campaigns tailored to different segments based on their lifecycle stage, behavior, or preferences.
- ** Retention Strategies**: Introduce strategies focused on retaining customers and increasing their lifetime value, such as loyalty programs, reactivation campaigns for dormant customers, and ongoing communication to nurture customer relationships.
- ** Cross-Sell and Upsell Initiatives**: Emphasize efforts to drive revenue growth by identifying cross-selling and upselling opportunities throughout the customer lifecycle and developing targeted campaigns to promote additional products or services.
- ** Content for Product**: Ensure that content on the product, including user interface (UI) elements, effectively communicates value and enhances the overall customer experience.
- ** Data Analysis and Insights**: Expand on the importance of analyzing customer data to gain insights into behavior patterns, preferences, and potential churn indicators, and using these insights to optimize lifecycle marketing strategies.
- ** Automation and Marketing Technology**: Mention the use of marketing automation tools and platforms to streamline lifecycle marketing workflows, automate personalized communications, and track customer interactions across channels.
- ** Performance Measurement**: Include metrics related to customer retention, churn rate, customer lifetime value, and repeat purchase rate to evaluate the effectiveness of lifecycle marketing efforts and drive continuous improvement

**You're excited about this opportunity because you will**:

- Lead Cross-Functional Collaboration: Work closely with various departments such as sales, product, and customer support to ensure alignment and integration of lifecycle marketing strategies across the organization.
- Develop Customer Advocacy Programs: Create initiatives to turn satisfied customers into brand advocates, leveraging their testimonials, reviews, and referrals to drive new business and increase loyalty.
- Optimize Marketing Technology Stack: Evaluate and implement new tools and platforms to enhance the effectiveness and efficiency of lifecycle marketing campaigns, including CRM systems, marketing automation software, and analytics tools.
- Provide Thought Leadership: Stay abreast of industry trends, emerging technologies, and best practices in lifecycle marketing, sharing insights and recommendations with the team to continuously improve strategies and tactics.
- Manage Budget and Resources: Responsible for allocating budget and resources effectively to achieve marketing objectives, optimizing ROI and maximizing impact across all stages of the customer lifecycle.
- Coach and Mentor Team Members: Provide guidance, mentorship, and professional development opportunities to junior members of the marketing team, fostering their growth and success within the organization.
- Drive Innovation and Experimentation: Encourage a culture of experimentation and innovation within the marketing team, testing new approaches, channels, and messaging strategies to drive continuous improvement and stay ahead of the competition.
- Monitor Competitive Landscape: Keep a pulse on competitors' lifecycle marketing strategies, tactics, and performance metrics, leveraging insights to inform and enhance Olly Olly's own initiatives.

**We're excited about you because you bring**:

- 7+ years of experience in life cycle strategic marketing
- Strong writing and communication skills, and possession of a deep understanding of audience segmentation with the ability to craft messaging that resonates with specific target markets and buyer personas.
- Experie

  • Product Marketing Manager

    hace 5 meses

    Bogota, Colombia Anthology, Inc. A tiempo completo

    Product Marketing Manager Remote - Colombia *ONLY CVs SUBMITTED IN ENGLISH WILL BE CONSIDERED* The Opportunity: Anthology offers the largest EdTech ecosystem on a global scale, supporting over 150 million users in 80 countries. Our mission is to provide dynamic, data-informed experiences to the global education community so that learners and educators can...

  • Senior Growth Marketing Manager

    hace 5 meses

    Bogota, Colombia SideRamp A tiempo completo

    **About SideRamp** **Senior Growth Marketing Associate for SideRamp with experience in Bubble.io & Webflow.** **Introduction**: SideRamp is seeking a Senior Growth Marketing Associate with a strong focus on SEO. This role is full-time, requiring a commitment of 40 hours per week. **Time Zone**: Eastern Time Zone (EST) + GMT **Qualifications**: -...

  • Account Manager

    hace 5 meses

    Bogota, Colombia Hustler Marketing A tiempo completo

    **Hustler Marketing is looking for an Account Manager.** **The main purpose of the Account Manager is to manage their assigned clients and their stores by planning, briefing, monitoring, and executing marketing campaigns aimed at driving conversions and sales. This includes managing, overseeing, and taking charge of the client-agency relationship for all...

  • Senior Implementation Analyst

    hace 5 meses

    Bogota, Colombia Hexagon Asset Lifecycle Intelligence A tiempo completo

    **Responsibilities**: **Hexagon’s Asset Lifecycle Intelligence division** (Hexagon) is seeking a **Senior Implementation Analyst **within our ALI Americas group to work in ** Colombia**. Take a look at the description below and join us! - Management, Administration and Configuration of Smart Reference Data. - Customer Relationship (contact with...

  • Influencer Marketing Manager

    hace 5 meses

    Bogota, Colombia 30minuteadvice Inc A tiempo completo

    **Job brief** The company is seeking an Influencer Marketing Manager who can oversee and implement Tiktok influencer marketing campaigns to increase brand visibility and engagement on social media platforms. The role involves developing, executing, and evaluating campaigns that leverage Tiktok influencer partnerships. The Influencer Marketing Manager's job...

  • Marketing Manager

    hace 5 meses

    Bogota, Colombia Gensler A tiempo completo

    Marketing at Gensler is a communications-based discipline that requires a passion for storytelling and the strategic acumen to guide business development efforts. Gensler Colombia new Marketing Manager will be a vital member of the office, working directly with leadership and partnering with office and studio directors to pursue new business, while leading...

  • Marketing Project Manager

    hace 5 meses

    Bogota, Colombia Partner In Publishing A tiempo completo

    INTERESADOS ESCRIBIRME POR FAVOR AL SIGUIENTE NÚMERO DE WHATSAPP: 3506637997 Me encuentro en búsqueda URGENTE de un MARKETING PROJECT MANAGER BILINGÜE CON EXPERIENCIA LIDERANDO PROYECTOS DE MARKETING Y PROJECT MANAGEMENT PLATFORMS (OBLIGATORIO). (B2-C1+) que quiera trabajar DE MANERA 100% REMOTA DESDE CUALQUIER LUGAR DE COLOMBIA CON IMPORTANTE EMPRESA EN...

  • Project Manager Senior

    hace 5 meses

    Bogota, Colombia Extras A tiempo completo

    PROJECT MANAGER SENIOR PROJECT MANAGER SENIOR PROJECT MANAGER SENIOR PROJECT MANAGER SENIOR PROJECT MANAGER SENIOR PROJECT MANAGER SENIOR PROJECT MANAGER SENIOR PROJECT MANAGER SENIOR PROJECT MANAGER SENIOR PROJECT MANAGER SENIOR PROJECT MANAGER SENIOR PROJECT MANAGER SENIOR PROJECT MANAGER SENIOR PROJECT MANAGER SENIOR PROJECT MANAGER...

  • Project Manager Senior

    hace 2 meses

    Bogota, Colombia Extras A tiempo completo

    PROJECT MANAGER SENIORPROJECT MANAGER SENIORPROJECT MANAGER SENIORPROJECT MANAGER SENIORPROJECT MANAGER SENIORPROJECT MANAGER SENIORPROJECT MANAGER SENIORPROJECT MANAGER SENIORPROJECT MANAGER SENIORPROJECT MANAGER SENIORPROJECT MANAGER SENIORPROJECT MANAGER SENIORPROJECT MANAGER SENIORPROJECT MANAGER SENIORPROJECT MANAGER SENIORPROJECT MANAGER SENIORPROJECT...

  • Brazil Senior Marketing Manager

    hace 5 meses

    Bogota, Colombia HubSpot A tiempo completo

    HubSpot, the world's leading customer platform for scaling businesses, is seeking an ambitious and dynamic Senior Marketing Manager to help grow our demand in Brazil. You will be instrumental in crafting and executing high-impact demand and revenue marketing campaigns that will help businesses in every corner of Brazil succeed in the digital age. The Brazil...

  • Senior Marketing Specialist

    hace 5 meses

    Bogota, Colombia Solvo Global A tiempo completo

    _**¡Sólo te quiere en su equipo!**_ El Especialista en Marketing Senior desarrollará y aplicará estrategias, campañas y objetivos de marketing para aumentar el conocimiento de la marca y la generación de clientes potenciales utilizando diversas plataformas, como correo electrónico, redes sociales, paid media, webinars y trade shows. La persona que...

  • Senior Marketing Manager, Latam

    hace 5 meses

    Bogota, Colombia Sofvio A tiempo completo

    We are looking for a **Senior Marketing Manager, LatAm (B2B)**. “Building self-driving AI recruiters that replicate human intuition. Help us build the new matching network for work.” Compensation**:To be agreed upon.** Location**:Remote (specific timezone) GMT-09:00 to GMT-01:00.** Skills**:Expert in online advertising.** Responsibilities and...

  • Senior Product Marketing Manager Ii

    hace 5 meses

    Bogota, Colombia Infoblox A tiempo completo

    It’s an exciting time to be at Infoblox. Named a Top 25 Cyber Security Company by The Software Report and one of _Inc_. magazine’s Best Workplaces for 2020, Infoblox is the leader in cloud-first networking and security services. Our solutions empower organizations to take full advantage of the cloud to deliver network experiences that are inherently...

  • Marketing Manager Colombia

    hace 7 meses

    Bogota, Colombia Skechers A tiempo completo

    **Job Description**: The Marketing Manager is responsible for marketing management in Colombia through plans, strategies and activities, all of which contribute to the positioning and brand recognition in the market. Other responsibilities include ensuring the Skechers DNA, as established by Skechers Corporate, is exported to Skechers Colombia, and executed...

  • Strategic Partnership Manager

    hace 5 meses

    Bogota, Colombia Strategic Partnership Manager A tiempo completo

    Duties and Responsibilities: 1. Develop a structured, step-by-step method to connect and manage relationships with partners. 3. Find research partners and get them interested in working with us by identifying key people involved. 4. Work with higher-level management and sales/marketing teams to ensure our goals match with new and existing partners. 5....

  • Senior Gtm Manager

    hace 5 meses

    Bogota, Colombia inDrive A tiempo completo

    , Bogota - We are looking for an experienced marketing manager to support inDrive Money to boost our unique products for user community and make the experience path even better. We are in progress of creating a transparent transaction tool which helps to control all the expenses seamlessly in real time as well as provide more financial opportunities for our...

  • Marketing Manager, Advisors Client Services

    hace 5 meses

    Bogota, Colombia Mastercard A tiempo completo

    Our Purpose We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our...

  • Marketing Manager

    hace 5 meses

    Bogota, Colombia Finsana A tiempo completo

    Marketing Manager para nuestra división en Colombia que se encargue de toda la coordinación y ejecución de la captación y retención de clientes al dar a conocer nuestros productos y servicios. El empleado se asegurará de que todos los esfuerzos de marketing sirvan para lograr los objetivos comerciales a corto y mediano plazo mediante la identificación...

  • Marketing Manager

    hace 2 semanas

    Bogota, Colombia Finsana A tiempo completo

    Marketing Manager para nuestra división en Colombia que se encargue de toda la coordinación y ejecución de la captación y retención de clientes al dar a conocer nuestros productos y servicios. El empleado se asegurará de que todos los esfuerzos de marketing sirvan para lograr los objetivos comerciales a corto y mediano plazo mediante la identificación...

  • Analista Senior de Marketing

    hace 5 meses

    Bogota, Colombia Talent Mapping A tiempo completo

    **Acerca del puesto Analista Senior de Marketing**: Importante empresa del sector de semillas de hortalizas, se encuentra en búsqueda de un Asistente Senior de Marketing, quién se encargará de evaluar el mercado para evaluar las ventas y crear estrategias en la compañía. **Funciones** - Desarrollar estrategias de marketing y ejecutar campañas...