Senior Lifecycle Marketing Manager

hace 6 meses

Bogota, Colombia Olly Olly A tiempo completo

**About Olly Olly**:
Hi, we're Olly Olly. We're a small-ish, but mighty team of digital marketing strategists, creative visionaries, graphic designers, developers, copywriters and account managers who solve problems — and we do it creatively. Our mission is to rid small businesses of sub-standard marketing help and provide "guaranteed happiness" to all our clients.

**We run from the run of the mill.** We run from lazy marketing. We run from safety. From easy. We run _toward _streamlined systems, proven results, and marketing that yields results.

**We're powered by curiosity.** We're curious about data, about facts, about the story behind the company, and about the people we're trying to reach.

**We play the long game. **Keeping our client's marketing needs our main priority is what makes Olly Olly tick.

**About The Role**:
As the Senior Lifecycle Marketing Manager, you will oversee the entire customer journey from acquisition to retention, focusing on maximizing customer lifetime value. Your role encompasses the following key stages:

- **Customer Journey Mapping**: Include responsibilities for mapping the customer journey from acquisition to retention, identifying touchpoints and opportunities for engagement at each stage.
- ** Segmentation and Personalization**: Highlight the need for segmenting the customer base and creating personalized campaigns tailored to different segments based on their lifecycle stage, behavior, or preferences.
- ** Retention Strategies**: Introduce strategies focused on retaining customers and increasing their lifetime value, such as loyalty programs, reactivation campaigns for dormant customers, and ongoing communication to nurture customer relationships.
- ** Cross-Sell and Upsell Initiatives**: Emphasize efforts to drive revenue growth by identifying cross-selling and upselling opportunities throughout the customer lifecycle and developing targeted campaigns to promote additional products or services.
- ** Content for Product**: Ensure that content on the product, including user interface (UI) elements, effectively communicates value and enhances the overall customer experience.
- ** Data Analysis and Insights**: Expand on the importance of analyzing customer data to gain insights into behavior patterns, preferences, and potential churn indicators, and using these insights to optimize lifecycle marketing strategies.
- ** Automation and Marketing Technology**: Mention the use of marketing automation tools and platforms to streamline lifecycle marketing workflows, automate personalized communications, and track customer interactions across channels.
- ** Performance Measurement**: Include metrics related to customer retention, churn rate, customer lifetime value, and repeat purchase rate to evaluate the effectiveness of lifecycle marketing efforts and drive continuous improvement

**You're excited about this opportunity because you will**:

- Lead Cross-Functional Collaboration: Work closely with various departments such as sales, product, and customer support to ensure alignment and integration of lifecycle marketing strategies across the organization.
- Develop Customer Advocacy Programs: Create initiatives to turn satisfied customers into brand advocates, leveraging their testimonials, reviews, and referrals to drive new business and increase loyalty.
- Optimize Marketing Technology Stack: Evaluate and implement new tools and platforms to enhance the effectiveness and efficiency of lifecycle marketing campaigns, including CRM systems, marketing automation software, and analytics tools.
- Provide Thought Leadership: Stay abreast of industry trends, emerging technologies, and best practices in lifecycle marketing, sharing insights and recommendations with the team to continuously improve strategies and tactics.
- Manage Budget and Resources: Responsible for allocating budget and resources effectively to achieve marketing objectives, optimizing ROI and maximizing impact across all stages of the customer lifecycle.
- Coach and Mentor Team Members: Provide guidance, mentorship, and professional development opportunities to junior members of the marketing team, fostering their growth and success within the organization.
- Drive Innovation and Experimentation: Encourage a culture of experimentation and innovation within the marketing team, testing new approaches, channels, and messaging strategies to drive continuous improvement and stay ahead of the competition.
- Monitor Competitive Landscape: Keep a pulse on competitors' lifecycle marketing strategies, tactics, and performance metrics, leveraging insights to inform and enhance Olly Olly's own initiatives.

**We're excited about you because you bring**:

- 7+ years of experience in life cycle strategic marketing
- Strong writing and communication skills, and possession of a deep understanding of audience segmentation with the ability to craft messaging that resonates with specific target markets and buyer personas.
- Experie

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