Industry Manager, Andean Region

hace 3 semanas

Bogotá, Bogotá D.E., Colombia Meta A tiempo completo

Industry Manager, Andean Region Responsibilities:

  • Provide annual sales guidance by analyzing market trends, identifying opportunities for revenue growth, and developing and executing sales plans.
  • Own and be accountable for quarterly and annual revenue goals, rhythm of business, pipeline management and growth goals across a diversified book of the largest clients in Colombia, Peru, and Ecuador.
  • Have control over BoB performance around forecasting models and clients' financial performance indicators. The IM should have a deep understanding of financial KPIs (P&L, EBITDA, ROI, operating cash flow, net profit margin, etc) and be able to have indepth conversations with clients around their business objectives and how Meta can contribute to their success.
  • Develop a deep understanding of the relevant industries and the role of Meta across different industries, and build partnerships through Csuite relationships to drive business impact.
  • Translate into a vision for the industry that positions the Andean team as the best strategic team within the digital media ecosystem with this translating into growth and incremental revenue for the operation.
  • Solve the biggest business and marketing problems for all clients across the full brand life cycle by owning vertical & horizontal work streams that will deliver narratives and solutions at scale and in depth.
  • Expand the Andean portfolio of clients by developing a market expansion strategy (acquisition) in alignment with the Regional Director, that brings new clients to the Book of Business, increases revenue, and helps the operation get back to double digit growth.
  • Support development of the Sales team in the required areas of the managed roles (CPs & CSMs) that goes in alignment with the expansion of the portfolio, YoY growth and improves productivity of the team.
  • Work crossfunctionally with Partnerships Teams, Business Operations, Business Marketing, Creative, Measurement, and Product Marketing to optimize our client efforts.
  • Act as player/coach to build, train and maintain a high performing team of Client Partners (CP) and Client Solution Managers (CSM).
  • Develop deep and meaningful relationships with decision makers and stakeholders of the whole portfolio of clients to be able to influence business decisions throughout the positioning of our suite of performance and branding solutions.
  • Build short/mid term skills while building longer term careers for the team and create a strategic vision at the intersection of best practices for client interaction, sales and service excellence for Meta, including a good understanding of working with advertisers, partners, and agencies.
  • Feed into the longer term product and GTM vision to solve for all verticals and traditional businesses who invest on Meta hunting mentality to identify account opportunities that could increase the revenue for the region and solidifies the portfolio strategy in the verticals of expertise (CPG, Finance, Retail, Education, Travel).
  • Develop a strong performance strategy for the Andean portfolio of clients that increases product adoption of our newest automated solutions and helps bring incremental revenue from traditional clients developing their lower funnel strategies.
  • Be a strategic ally to the local team supporting the vision developed by the Regional Director to keep permeating clients and stakeholders in their investment decisions in digital advertising by building relationships based on trust, optimal outcomes, and platform knowledge.
  • Manage the sales budget by tracking expenses, identifying costsaving opportunities, and ensuring effective resource allocation.
  • Analyze sales metrics by monitoring performance, identifying trends, and making recommendations for improvement.
  • Manage the sales cycle by developing and executing sales processes, providing training and support, and ensuring effective communication and collaboration.
  • Identify and close gaps to goal by monitoring performance, identifying areas for improvement, and taking corrective action.

Minimum Qualifications:

  • Bachelor's Degree in Economics, Finance, Business Administration or related field.
  • Master in Business Administration or equivalent experience.
  • 10+ years of experience with sales or marketing with 5+ years of experience with digital media/marketing, sales performance management in the B2C or SaaS industry.
  • Minimum 10+ years of experience as people manager managing diverse medium to large sales teams under fastpaced conditions, high ambiguity, and diverse backgrounds.
  • Experience with the Andean market (Colombia, Peru, Ecuador) and Latin America as a whole: culture nuances, market challenges, economic conditions, political unrest, etc.
  • Experience managing a variety of industries and verticals (eCommerce, Retail, CPG, Financial Services, Travel, etc) Experience building full funnel advertising campaigns and demonstrated experience using advertising data to craft media stra

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