Smb Global Marketing Analyst

hace 2 semanas

Bogotá, Bogotá D.E., Colombia NielsenIQ A tiempo completo

This individual contributor will be an experienced marketing manager who has worked in a global and local matrix organisation and can work in an agile marketing structure to execute marketing strategies to reach and engage small and medium business to drive awareness and demand generation for NIQ SMB solutions.


Key responsibilities of the role include developing marketing campaign tactics and action plans through multiple channels to drive marketing qualified and sales accepted in partnership with commercial and regional marketing teams.


  • Leads segment identification and persona targeting based on product marketing and commercial teams' inputs.
  • Support inmarket growth through longterm multichannel campaigns to activate demand and drive marketingsourced leads from the middle of the funnel to the sales pipeline to create relevant awareness, interest, consideration, and drive marketingsourced leads in collaboration with regional marketing teams.
  • Considers reusability in creating and deriving NielsenIQ regional narrative, products and services related marketing content, based on or in context of the bigger NielsenIQ narrative, through compelling storytelling to drive desired regional perception, interaction, purchase consideration and purchase intend.
  • Partner with global COE team to identify content that can be repurposed across SMB markets.
  • Works closely with product marketing to ensure GTM are aligned with the regional M&C and commercial goals and strategies across target markets specifically to ensure the launch of Discover Go across small and medium segments.
  • Be in regular exchange with functional peers across geographies and Centres of Excellence to share experience, learnings and further development and expansion of own skill set.
  • Drives clear accountability of campaigns with regional marketing leads and wider business stakeholders
  • Collaborate and work alongside other departments, i.e. Center of Excellence (Product Marketing, PR/Communications, Marketing Analytics and SMB) and corporate teams (content, brand, events, digital etc.) contributing to processes and strategies.
  • Leverages marketing automation infrastructure and lead management processes to streamline, automate and measure all marketing tasks and workflows
  • Leverages standardized reports to monitor, analyse and optimize campaigns and provide insight and learning into driving relevant qualified marketing and sales accepted leads as well as contributing to continuous refinement of reporting approaches.

Qualifications

  • Bachelor's degree in marketing, communications, or business
  • At least 5 years of marketing, communications or related commercial experience, in FMCG B2B environment and or/tech, preferably executing some of the same tasks to be managed in the role.
  • Experience in digital marketing and social media (SEO experience is an advantage), related role focussed on awareness and content creation, and/or commercial / sales role with a focus on lead generation (analytical experience would be an advantage)
  • Experience with ERP/CRM and marketing automation platforms e.g. Microsoft Dynamics, Salesforce, Pardot, Salesforce Marketing Cloud as well as paid social media, Google Ads, Google Analytics, PowerBI, Sprinklr, Excel
  • Experience in analysing campaign effectiveness at each level of the funnel.

Skills

  • Confident, critical, and creative thinking mapped with a ambitious attitude to focus on modern marketing methods
  • Selfdriven and initiative, trying new techniques or testing existing ones.
  • Ability to adapt based on data, keeping a pulse on metrics.
  • Cosmopolitan international responsibility and crosscultural sensitivity
  • Accustomed to being a marketer that works closely with the business as a strategic partner in driving business growth and contribute to the bottom line.
  • Fluent in English (written and spoken), additional European languages would be an advantage.


 Hard skills
  • Techsavvy, MS Dynamics, Wordpress, Parsly and marketing CRM/software tools

Additional Information

About NIQ


NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.

In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach.

With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View.

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