Product Marketing Senior Analyst

hace 2 semanas

Bogotá, Bogotá D.E., Colombia DiDi Global A tiempo completo

Company Overview:
DiDi Global Inc. is the world's leading mobility technology platform.

It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities.

It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world's transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations.

DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.


Team Overview:


This position will be responsible for executing overall product marketing strategies aimed at education, experience and growth for our different product launches and the business.


Role Responsibilities:

  • Owning some enablers that have a direct impact on brand OKRs
  • Extensive business understanding to enhance decisionmaking capabilities and influence.
  • Creativity & ability to generate applicable ideas to achieve marketing and business objectives.
  • Leveraging data and consumer insights to better inform campaign planning and audience targeting.
  • Planning, designing and monitoring marketing and communication efforts for different product lines, user journeys and markets.
And the ability to manage 360 campaigns end to end.

  • Measuring and reporting performance of all marketing campaigns, and assess against goals (ROI and KPIs).

Role Qualifications:

Desired Skills & Experience Included

  • BA degree and/or specialization in communication or marketing.
  • 47 years of proven work experience as Product Marketing Sr Analyst or Manager, or similar role (Industry experience is a plus in tech or gigeconomy companies).
  • Analytical capacity to deliver results, ability to justify the implementation of marketing and communication strategies with their corresponding KPIs and desired outcomes.
  • Proven experience and knowledge in copywriting.
  • Strong analytical, problemsolving capability, applicable to communication strategies.
  • Excellent project management skills and ability to implement a plan for task management and crossdepartmental collaboration.
  • Enjoy the creative process you'll be working in constant collaboration with design members, ops managers and other related marketing stakeholders.
  • Ability to brief and evaluate creative strategies to optimize for marketing channels.

EEO Statement:

  • We create customer value
  • We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.


 We are datadriven
  • We are strong believers in making informed decisions, that's why we are datadriven. We can better navigate the business landscape strategically by analyzing valuable metrics.
  • We believe in Winwin Collaboration
  • Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
  • We believe in integrity
  • Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
  • We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
  • We believe in Diversity and Inclusion
  • Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.


We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that's how we create better products and services, make better decisions and better serve the communities we're a part of.

**_

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