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Ad Creative Specialist

hace 4 meses

Bogotá, Bogotá D.E., Colombia TalentHQ A tiempo completo

Role Overview:

We are seeking an enthusiastic and skilled Ad Creative Specialist to join our team for the launch of the English version of Jm Apprende, an iPhone/iPad course tailored for the elderly. In this role, you will be working directly with the Founder/CEO, leveraging the expertise of our video editor and graphic designer to create compelling ad campaigns.

No need to know French; all English ads will be translated by team members proficient in French.

Responsibilities:

  • Copywriting: Craft compelling and effective ad copy for various platforms, ensuring it aligns with the brand's voice and objectives.
  • Facebook Ads: Create, manage, and optimize Facebook ad campaigns to maximize ROI and engagement.
  • YouTube Ads: Develop and manage YouTube ad campaigns, focusing on driving traffic and conversions.
  • Google Ads: Plan, execute, and optimize Google ad campaigns to achieve targeted goals.
  • Funnels: Assist in creating and optimizing sales funnels to enhance customer journey and increase conversions.
  • Landing Pages: Collaborate in the design and copy of landing pages to support ad campaigns.
  • Email Marketing: Contribute to email marketing efforts, including writing and optimizing email content.

Skills and Qualifications:

  • Good communication skills (English)
  • Proven experience in copywriting, especially for digital ads.
  • Proficiency with Facebook ads platform and Google ads platform.
  • Experience with YouTube ads is a plus.
  • Familiarity with Canva is a bonus.
  • Creative mindset with the ability to generate innovative ad ideas.
  • Strong teamwork skills, with the ability to work closely with the CEO, video editor, and graphic designer.
  • Positive attitude and a fun approach to work.
  • Self-motivated and capable of driving ad performance independently.
  • Excellent problem-solving skills and critical thinking abilities.
  • Strong communication skills, with the ability to keep the team informed about ad performance and progress.
  • Eagerness to learn and adapt to new advertising methods and strategies.

Traits We Value:

  • Creativity: Ability to come up with unique ad concepts and visual ideas.
  • Team Player: Comfortable working in a collaborative environment.
  • Positive Outlook: Enjoys a fun and engaging work atmosphere.
  • Self-motivated: Driven to excel and manage ads proactively.
  • Critical Thinker: Capable of troubleshooting and improving ad performance independently.
  • Communicator: Consistent and clear in communicating with the team.
  • Eager to Learn: Open to learning new techniques and approaches from the founder.

Software Proficiency:

  • Required: Facebook ads platform, Google ads platform
  • Nice-to-Have: Canva