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Programmatic Campaign Specialist

hace 2 meses

Bogotá, Bogotá D.E., Colombia Publicis Groupe A tiempo completo
Job Overview

Publicis Global Delivery is a leading talent powerhouse within Publicis Groupe, a global communications group. We strive to attract, develop, and retain top talent worldwide to deliver exceptional work for our prominent clients.

In Latin America, we have a team of over 1,700 passionate employees who are dedicated to pushing boundaries and driving innovative solutions. If you are a risk-taker who thrives in a dynamic environment and loves to develop creative ideas, Publicis Global Delivery is the ideal place for you.

Job Responsibilities

As a Programmatic Campaign Specialist, you will be responsible for managing and optimizing online ad campaigns. This includes monitoring performance, analyzing data, automating report downloads, and performing quality assurance on campaigns. You will set up campaigns, manage audience targeting, and upload creative content. A key aspect of the role is optimizing campaigns by managing variables such as bids, audiences, and budgets to improve pacing and performance.

Key Responsibilities:

  • Manage and optimize online ad campaigns to achieve optimal performance
  • Monitor campaign performance and analyze data to inform optimization decisions
  • Automate report downloads and perform quality assurance on campaigns
  • Set up campaigns, manage audience targeting, and upload creative content
  • Optimize campaigns by managing variables such as bids, audiences, and budgets
Requirements

To be successful in this role, you will need:

  • Programmatic campaign activation experience
  • Proficiency in DV360 and Ad Server Reporting
  • Experience with reporting platforms such as Datorama, Data Studio, and Supermetrics
  • Strong analytical skills and attention to detail
  • Ability to work in a dynamic and fast-paced environment
Preferred Qualifications

While not required, experience with Amazon, Yahoo, Campaign Manager, and Prisma would be beneficial.

Education and Experience

A Bachelor's Degree and 2 years of experience in a related field are required. You should be able to own campaigns and explain optimization decisions to the agency and partners.