Digital Marketing Specialist

hace 5 días

Bogotá, Bogotá D.E., Colombia Emapta A tiempo completo
About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our team at Emapta Latam. As a key member of our digital marketing team, you will be responsible for developing and implementing comprehensive Google Search, YouTube, and Bing Ad strategies that drive measurable success for our clients.

Key Responsibilities
  • Develop and implement Google Search, YouTube, and Bing Ad campaigns that align with client goals and deliver outstanding ROI.
  • Conduct thorough keyword research and audience analysis to identify optimization opportunities.
  • Create, manage, and optimize Google Search, YouTube, and Bing Ad campaigns to maximize performance and ROI.
  • Monitor and analyze campaign performance metrics, making data-driven adjustments to improve results.
  • Conduct A/B testing to determine the most effective ad copy, creatives, keywords, and bidding strategies.
  • Continuously monitor and adjust bids to ensure optimal ad placement and cost efficiency.
  • Write compelling and effective ad copy that drives clicks and conversions.
  • Collaborate with the creative team to develop engaging ad creatives and landing pages.
  • Ensure all ad creatives are consistent with the client's brand and messaging guidelines.
  • Work with the media team to brief and develop engaging video ad content for YouTube.
  • Generate detailed performance reports, providing insights and recommendations for campaign improvements.
  • Utilize tools like Google Analytics, Bing Webmaster Tools, and Looker Studio to track and measure campaign success.
  • Provide regular updates to clients on campaign performance, insights, and strategic recommendations.
  • Manage campaign budgets effectively, ensuring optimal allocation of resources to achieve desired results.
  • Serve as the primary point of contact for clients regarding their Google Search, YouTube, and Bing Ad campaigns.
  • Assist clients with the initial setup and configuration of Google Ads, YouTube ad accounts, and Bing Ads.
  • Ensure proper tracking implementation using tools like Google Tag Manager, Google Analytics, and Bing Universal Event Tracking (UET).
  • Configure conversion tracking, remarketing lists, and other essential campaign elements.
  • Ensure all campaigns comply with Google Ads, YouTube Ads, and Bing Ads policies and industry best practices.
  • Stay informed about the latest updates and changes in Google Ads, YouTube Ads, Bing Ads, and digital marketing trends.
  • Implement best practices for ad copy, bidding, targeting, and optimization.
  • Stay updated on the latest trends, technologies, and best practices in digital advertising and marketing.
  • Participate in professional development opportunities, such as webinars, workshops, and conferences.
  • Share knowledge and insights with the team to foster a culture of continuous learning and improvement.
Requirements
  • English Level: C1
  • Experience: Minimum of 5 years managing Google Search and YouTube Ad campaigns with a proven track record of success.
  • Skills:
    • Comprehensive knowledge of Google Ads, including keyword research, ad copywriting, bid management, and performance analysis.
    • Proficiency in Google Analytics, Bing Webmaster Tools, and other relevant tools for tracking and measuring campaign success.
    • Strong analytical skills with the ability to interpret data and make data-driven decisions.
    • In-depth understanding of go-to-market strategies, funnel marketing, and marketing automation.
    • Exceptional organizational skills with the ability to manage multiple projects and deadlines.
    • Outstanding written and verbal communication skills.
    • Ability to work independently and collaboratively in a fast-paced environment.
    • Quick learner with a strong comfort level using digital tools and technology.
    • Commitment to continuous learning and staying updated on the latest digital marketing trends.
  • Certifications:
    • Google Ads Certification (required)
    • Microsoft Advertising Certified Professional (required)

  • Marketing Specialist

    hace 5 días

    Bogotá, Bogotá D.E., Colombia Conquest Digital A tiempo completo

    About Conquest DigitalWe are a rapidly growing digital marketing agency specializing in the roofing niche. Our team is dedicated to delivering high-quality Facebook ads services that generate appointments for our clients.Job DescriptionThis is a contract role (potentially leading to full-time employment) for a Marketing Specialist at Conquest Digital. As a...

  • Digital Marketing Specialist

    hace 5 días

    Bogotá, Bogotá D.E., Colombia Publicis Global Delivery A tiempo completo

    Job Title: Digital Marketing SpecialistCompany Overview: Publicis Global Delivery is a leading global communications group that specializes in delivering outstanding work for prominent clients. We are a talent powerhouse with over 1,700 passionate employees in LATAM who are dedicated to pushing boundaries and driving innovative solutions.Job Summary: We are...

  • Digital Marketing Specialist

    hace 5 días

    Bogotá, Bogotá D.E., Colombia Publicis Global Delivery A tiempo completo

    Job OverviewAt Publicis Global Delivery, we are seeking a highly skilled Digital Marketing Specialist to lead our digital campaigns for assigned advertisers. As a key member of our team, you will be responsible for implementing, optimizing, and reporting on paid media advertisements to achieve campaign KPIs and performance goals.Key ResponsibilitiesDevelop...

  • Digital Marketing Specialist

    hace 7 días

    Bogotá, Bogotá D.E., Colombia Airtech Communications Sas A tiempo completo

    About the RoleAirtech Communications Sas is seeking a highly skilled Digital Marketing Specialist to drive our digital marketing efforts. As a key member of our marketing team, you will be responsible for developing and implementing effective digital marketing strategies to engage our target audience and drive business growth.Key ResponsibilitiesCampaign...

  • Digital Marketing Specialist

    hace 3 días

    Bogotá, Bogotá D.E., Colombia Publicis Global Delivery A tiempo completo

    Job SummaryWe are seeking a highly skilled Digital Marketing Specialist to join our team at Publicis Global Delivery. As a key member of our digital marketing team, you will be responsible for implementing and optimizing digital campaigns across various platforms.Key ResponsibilitiesImplement Digital Campaigns: Develop and execute digital marketing...

  • Digital Marketing Specialist

    hace 5 días

    Bogotá, Bogotá D.E., Colombia Sagan A tiempo completo

    Job Title: Digital Marketing SpecialistLocation: RemoteSalary Range: Up to $2000 USDWork Schedule: Monday-Friday, 9:00 AM to 5:00 PM PSTJob Type: Independent ContractorCompany Overview:Sagan is a leading digital marketing agency that specializes in connecting global talent with US-based businesses. We bridge the gap between international talent and American...

  • Digital Marketing Operations Specialist

    hace 6 días

    Bogotá, Bogotá D.E., Colombia Juleshq A tiempo completo

    About the RoleWe are seeking a highly skilled Digital Marketing Operations Specialist to join our team at Juleshq. As an Ad Operations Specialist, you will play a crucial role in supporting our Digital Marketing team on client account work.Key ResponsibilitiesData Pulls (for reporting & one-off analysis needs, recaps, etc.)Data Cleaning & FormattingBudget...

  • Digital Marketing Specialist

    hace 7 días

    Bogotá, Bogotá D.E., Colombia Solvo Global SAS A tiempo completo

    About the RoleWe are seeking a highly skilled Digital Marketing Specialist to join our team at Solvo Global SAS. As a key member of our marketing department, you will be responsible for developing and implementing effective digital marketing strategies to drive business growth.Key ResponsibilitiesSEO Expertise: Develop and execute SEO strategies to improve...

  • Digital Marketing Specialist

    hace 1 semana

    Bogotá, Bogotá D.E., Colombia Somewhere A tiempo completo

    Job Summary:We are seeking a highly skilled and proactive Virtual Marketing Assistant to join our team at Somewhere. As a key member of our marketing operations team, you will be responsible for supporting our Fractional Chief Marketing Officer (CMO) with various business operations, including managing side businesses.Key Responsibilities:Freelancer...

  • Buscamos un especialista en publicidad digital para unirse a nuestra agencia de marketing

    hace 6 días

    Bogotá, Bogotá D.E., Colombia AMD Agencia de Marketing Digital A tiempo completo

    Descripción del PuestoEstamos buscando a un nuevo integrante que haga parte de nuestra familia en AMD Agencia de Marketing Digital. Si te gusta crecer y explotar tu conocimiento al máximo, y cuentas con mínimo 1 año de experiencia y conocimientos en publicidad digital, ¡este es tu oportunidad!ResponsabilidadesDesarrollar estrategias de publicidad...

  • Digital Marketing Specialist

    hace 7 días

    Bogotá, Bogotá D.E., Colombia Somewhere A tiempo completo

    About the RoleWe are seeking a highly skilled and proactive Virtual Marketing Assistant to join our team at Somewhere. As a key member of our marketing operations team, you will be responsible for providing support to our Fractional Chief Marketing Officer (CMO) with various business operations.Key ResponsibilitiesFreelancer Management: Source, hire, and...

  • Digital Marketing Specialist and Content Strategist

    hace 6 días

    Bogotá, Bogotá D.E., Colombia Sagan A tiempo completo

    About the RoleSagan is seeking a highly organized and dynamic Digital Marketing Specialist and Content Strategist to join our team. This dual role requires a proactive individual who can efficiently manage digital marketing strategies and provide comprehensive administrative support to our executive team, ensuring seamless daily operations.Key...

  • Digital Marketing Strategist

    hace 2 días

    Bogotá, Bogotá D.E., Colombia Virtual Emily Staffing A tiempo completo

    About Virtual Emily StaffingWe are a remote staffing agency that connects top talent with exciting job opportunities in the US market.Job DescriptionWe are seeking a highly skilled Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will be responsible for:Key ResponsibilitiesAutomate reporting across multiple systems to...

  • Digital Marketing Specialist

    hace 7 días

    Bogotá, Bogotá D.E., Colombia Sagan A tiempo completo

    About the RoleWe are seeking a highly organized and dynamic Digital Marketing Specialist to join our team at Sagan. As a key member of our executive team, you will be responsible for developing and implementing social media strategies that align with our company goals.Key ResponsibilitiesSocial Media ManagementDevelop and implement social media strategies...

  • Marketing Specialist

    hace 5 días

    Bogotá, Bogotá D.E., Colombia Sagan A tiempo completo

    Job Title: Marketing SpecialistLocation: Remote (Flexible Schedule)Salary Range: up to 1000 USDWork Schedule: Monday to Friday, 9:00 AM to 05:00 PM (Flexible Schedule)Company Overview:Sagan is a leading membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international talent. We bridge the gap between global...

  • Digital Marketing Specialist

    hace 6 días

    Bogotá, Bogotá D.E., Colombia Within A tiempo completo

    About WithinWithin is a leading performance branding company that partners with top brands to drive business growth through innovative marketing strategies.Our integrated operating model combines creative and media, performance and brand, and across media channels to deliver exceptional results.About the RoleThe Performance Marketing Associate role is...

  • Digital Marketing Specialist

    hace 3 días

    Bogotá, Bogotá D.E., Colombia Publicis Groupe A tiempo completo

    Job Description**About Publicis Global Delivery**Publicis Global Delivery is a leading provider of digital marketing solutions, part of the Publicis Groupe, the largest global communications group. We are a team of passionate professionals dedicated to delivering outstanding work for our clients.**Job Summary**We are seeking a highly skilled Digital...

  • Digital Marketing Specialist

    hace 4 días

    Bogotá, Bogotá D.E., Colombia Publicis Global Delivery A tiempo completo

    Job Title: Paid Social AnalystAbout the Role:At Publicis Global Delivery, we are seeking a highly skilled Paid Social Analyst to lead our digital campaigns for assigned advertisers. As a key member of our team, you will be responsible for implementing, optimizing, and reporting on paid media advertisements to achieve campaign KPIs and performance goals.Key...

  • Aprendiz en Marketing Digital

    hace 7 días

    Bogotá, Bogotá D.E., Colombia 360 MARKETING SERVICES SAS A tiempo completo

    Descripción del CargoEn 360 MARKETING SERVICES SAS, buscamos estudiantes en la etapa final de carreras técnicas o tecnológicas relacionadas con la administración y el mercadeo para unirse a nuestro equipo de marketing digital.Responsabilidades del CargoPlanificación y Ejecución de Estrategias de Marketing Digital: Apoyar en la planificación,...

  • Digital Marketing Strategist

    hace 7 días

    Bogotá, Bogotá D.E., Colombia Siemens Healthineers A tiempo completo

    About the RoleWe are seeking a highly skilled Digital Marketing Specialist to join our team at Siemens Healthineers. As a key member of our marketing team, you will be responsible for developing and executing digital marketing strategies to drive business growth and improve customer engagement.Key ResponsibilitiesContent Development: Create and implement...