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Vaccines Channel Development Manager

hace 4 meses

Bogotá, Bogotá D.E., Colombia GSK A tiempo completo

Site Name:
Colombia - Capital District - Bogota

Posted Date:
Aug


Desarrollar nuevos canales y potenciar canales actuales para la distribución y comercialización del portafolio de vacunas en el mercado privado mediante el diseño e implementación de estrategias comerciales y/o trade marketing, con el objetivo de capitalizar y crear nuevos puntos de contacto en el journey del consumidor/paciente en los diferentes canales que mejoren su experiência y faciliten la vacunación.


Tus responsabilidades:

  • Diseñar e implementar estrategias comerciales y trade marketing para los diferentes canales en el mercado privado de vacunas, monitorizar su correcta ejecución e impacto y ajustar según se requiera para lograr los objetivos de ventas y rentabilidad esperados
  • Desarrollar iniciativas que faciliten el puente entre la generación de demanda (prescripción) por parte de profesionales de la salud y los puntos de vacunación logrando capitalizar la toma de decisión por parte del consumidor/paciente
  • Fortalecer alianzas estratégicas con los canales de vacunación actuales
  • Desarrollar relacionamiento estratégico y comercial con canales alternativos de vacunación farmacias)
  • Liderar el desarrollo propuestas de valor que mejoren la experiência del consumidor/paciente durante su proceso de awareness, decisión y vacunación en los canales
  • Mapear todos los canales disponibles con el fin de priorizar y desarrollar las oportunidades para potenciar la vacunación
  • Desarrollar el plan de cuentas en conjunto con el área comercial / KAM y marketing para introducción de nuevos productos y/o creación de nuevas oportunidades en los clientes
  • Asegurar y coordinar el éxito de los procesos administrativos de instituciones, sistemas de compras y/o licitaciones de sus instituciones (TBC)
  • Trabajar con los equipos multidisciplinarios de vacunas para coordinar y apoyar las actividades dirigidas a los canales privados para el desarrollo del portafolio y lanzamiento de nuevos productos



¿Por qué TU?

Tus calificaciones:

  • Profesional Universitario en carreras del área comercial, administrativa, ingeniería, economía o afines
  • Posgrado en administración, marketing
  • 5 años en roles comerciales, trade marketing y/o desarrollo de negocio en empresas de consumo masivo, farmacéuticas (OTC) o actores del canal privado de vacunas (distribuidores, operadores logísticos, cadenas)
  • Nível de ingles intermedio

Why Us?


GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organization where people can thrive.

Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.

Our success absolutely depends on our people.

While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive.

We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy.

We're committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.

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