Social Strategist

hace 2 semanas

Bogotá, Bogotá D.E., Colombia Media A tiempo completo

Description


As Social Media Strategist, you'll be responsible for executing and planning the best practices in Social Media and digital content in the assigned business units.

This is a role where you will be part of a diverse and fast-paced set of projects from beginning to end, including hands-on project management, ad hoc social media consultation, building strategic recommendations, monitoring & optimizations of strategies.


Your core focus will be developing digital content strategies based on understanding each client's brand message, voice, objectives, and target audiences.

Mainly focused on specific brands.

In this role, you will:

  • Develop digital content strategies based on understanding each client's brand message, voice, objectives, and target audiences.
  • Creative and strategic input in digital projects for designated clients.
  • Work closely with brand marketing managers to execute strategies for B2C and B2B as needed.
  • Supervised and supported Content and Community Management teams as they related to the strategic objectives.
  • Monitoring and auditing of Social Media strategies for current clients, as part of the continuous optimization process.
  • Analysis of the results obtained from the different reports of the analytical and monitoring tools for continuous optimization of the account.
  • Monitoring trends in social networks to keep the different platforms updated, not only with the content but also with the strategy.
  • Collaborative work with Data team, developing crisis management and control documents.
  • Collaborative work with Operation, Data, Planning, and Creative areas team.
  • Tackle every pitch and new business project, even from industries you never worked for before.
  • You have an eye for detecting business opportunities and developing the right solution.
  • Take the lead when needed in front of the clients, and you provide a valuable strategic POV.

Background & Skills:

  • You have a minimum of 4 years of experience in digital environments in roles such as Digital planner or Social Media strategist.
  • Indepth knowledge of the Social Media environment, formats, and trend hunting.
  • How to understand digital audiences and their behaviors.
  • Develop digital ecosystems and find opportunities in emerging and new platforms.
  • Develop consumer journeys and have the skills to articulate your findings and opportunities in excellent storytelling.
  • Digital paid media environments.
  • Social commerce environments.
  • How to measure success and which metrics are valuable according to objectives, digital channels, and formats.
  • Reading qualitative and quantitative data and clarity to recognize valuable findings in a sea of data.
  • Develop strategic thinking, but you also identify when tactical thinking is the way to go.
  • Used common research and analysis tools such as Sysomos, Statista, Global Web Index, Facebook Insights, or Social bakers.

#LI- TS1:

#LI-Hybrid:

About Media

Monks:
Media.
Monks is on a mission to create a new future for this industry. Our vision? Build everything with a belief that changing for good comes from changing who does the work. Yep, that means you.

Welcome to the party—one global, cross-cultural collective with a passion for using our skills to create better and a better world.

That's how we're able to connect the dots between data, content, digital media, and technology from everywhere we are—a true end-to-end model.

Joining the Media.

Monks collective means having the opportunity to create award-winning work with some of the most gifted, focused, joyful, talents from all over the world.

At Media.

Monks, you'll be joining a highly ambitious company on a global mission to win the decade by changing the industry for good.

Partner to 8 of the 10 most innovative companies in the world, Media.

Monks works with established as well as up-and-coming global, regional, DTC and B2B brands, helping them own their data and build out customer ecosystems to elicit smart, efficient, high-impact engines for growth.

We deliver table stakes quickly, creating cost efficiencies from day one to push up the creative effectiveness of our work with every cycle.


We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects.

Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.

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