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CRM Analytics Specialist

hace 4 meses

Bogotá, Bogotá D.E., Colombia Wunderman Thompson Colombia A tiempo completo
de la oferta


El CRM Analytics Specialist es el encargado de recopilar, estructurar y gestionar la data con el fin de entregar análisis e insights que inspiren al negocio del cliente y la creatividad.


Este perfil tiene dentro de sus fortalezas el análisis y extracción de insights y hallazgos a partir de la data.

Alta atención al detalle a favor del manejo y procesamiento de datos, dominio de herramientas de gestión y visualización, y capacidad argumentativa y pensamiento estratégico para la exposición de resultados.


EXPERIENCIA Y HABILIDADES REQUERIDAS

  • Profesional en negocios, economía o ingenierías.
  • Habilidad para comunicar datos a stakeholders sin conocimiento técnico.
  • Adecuada gestión del tiempo y definición de prioridades.
  • Experiência en análisis de datos.
  • Con conocimientos en Google Analytics y programación básica SQL (lenguaje de consulta de bases de datos).
  • Con conocimiento en Power BI (excluyente) o herramientas de visualización de datos.
  • Con conocimientos en content marketing y marketing digital, herramientas de data y análisis y herramientas de medición de social media (deseable).
  • Con manejo de Excel avanzado

RESPONSABILIDADES

  • Construcción de insights y elaboración de tableros de medición en Power BI que integren las fuentes de datos y visualicen la estrategia digital del cliente, con el fin de hacer seguimiento continuo al cumplimiento de objetivos y generar planes de acción.
  • Elaboración de reportes periódicos que permitan evidenciar el rendimiento de ecommerce y planes de fidelización, enfocados al rendimiento y comportamiento de usuarios.
  • Análisis y diagnóstico de contenidos digitales, especialmente correo y SMS, junto con la definición de un plan de optimización de las comunicaciones y contenidos.
  • Trabajo en conjunto con el equipo de CX y UX para la optimización de los journeys de consumidor.
  • Desarrollo de estrategias de medición del ecosistema digital de los clientes. Consultoría y soporte a cliente y equipo interno.
  • Fronting con cliente para la presentación de reportes.
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