Advanced Analytics Specialist

hace 2 meses

Bogotá, Bogotá D.E., Colombia Medtronic A tiempo completo

About Medtronic

We're a mission-driven leader in medical technology and solutions with a legacy of integrity and innovation. Our goal is to incentivize better patient care and partner across the industry to make healthcare more affordable and accessible.

A Day in the Life

  • Analyze digital campaign performance across multiple channels, including search, display, earned, social media, email, and other online advertising, to provide actionable insights and improve effectiveness and ROI.
  • Develop and implement measurement strategies that align with marketing goals and objectives, including setting up, tracking, tagging, and managing analytics dashboards and reports.
  • Conduct A/B testing for campaigns and creative optimization to enhance digital marketing efforts.
  • Collaborate with senior Data, Insights and Performance Marketing team members and marketing teams to establish KPIs, then measure and report on the performance against these targets.
  • Utilize and implement data visualization tools to present data in a clear and compelling manner to stakeholders at all levels.
  • Follow up marketing trends, tools, and best practices, continually seeking ways to improve our digital analytics capabilities.
  • Perform ad-hoc analyses as required to answer specific business questions and provide insights on campaign performance, customer behavior, and website usability.

Requirements

  • Bachelor's degree in marketing, statistics, computer science, or a related field.
  • 3 or 5 years of experience in digital analytics, preferably within a healthcare, marketing, or advertising agency.
  • Fluency in English.
  • Proficiency with digital analytics tools, such as Adobe Analytics, Adobe Launch, Google Analytics, Google Tag Manager, Semrush, and Similarweb.
  • Experience managing advertising performance across paid media channels, including social media and connected TV, such as Meta, Google, and LinkedIn.
  • Working knowledge of brand equity, reputation, and health measures, in addition to digital marketing channel data and experience analyzing their performance.

Preferred Qualifications

  • Familiarity with implementing A/B testing, multivariate, and other testing methodologies.
  • Experience in the healthcare industry.
  • Experience with data visualization software, such as Tableau or Power BI.
  • Experience in Power BI navigation and report analysis.

What We Offer

  • A competitive salary and benefits package.
  • A flexible working environment.
  • An annual incentive plan.
  • A pension scheme and group discount on healthcare insurance.
  • Training possibilities via Cornerstone/Skills Lab.
  • An Employee Assistance Program and Recognize (our global recognition program).

Our Commitment

We're committed to inclusion, diversity, and equity, with a culture where all employees belong, are respected, and feel valued for who they are and the life experiences they contribute. We know equity starts beyond our workplace and we must play a role in addressing systemic inequities in our communities to have long-term sustainable impact.

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