(VH02MM) Marketing Manager

hace 2 meses

Medellín, Colombia Baja Nearshore A tiempo completo

In this role, you'll partner with the C-Suite to shape and execute strategic initiatives, ensuring alignment across all revenue-generating departments. You'll lead and build a global marketing team, foster a culture of innovation, and oversee key communication channels. Your proactive insights will be essential for refining processes, messaging, and brand strategies, supporting sustainable business growth.

Key Responsibilities:

Content Management:

- Supervise the development, scheduling, and publication of content across multiple platforms (website, blog, social media, email, etc.).

- Collaborate with content creators, designers, and other teams to ensure alignment with brand standards and marketing goals.

- Organize content calendars to maintain consistent messaging and timely campaign execution.

Lead Management:

- Monitor and manage incoming leads from various marketing sources (paid, organic, referrals, events).

- Facilitate the transition of leads from marketing to sales, ensuring prompt and accurate assignment.

- Use CRM tools to segment, nurture, and optimize leads for better lead-to-customer conversion rates.

Customer Acquisition Cost (CAC) Tracking:

- Track CAC metrics, identifying ways to reduce acquisition costs while enhancing marketing effectiveness.

- Collaborate with finance to monitor marketing expenses, forecast budgets, and ensure campaign ROI goals are achieved.

Pipeline Management:

- Partner with the sales team to monitor the marketing pipeline, identify bottlenecks, and optimize the flow through the sales funnel.

- Track lead progress through the pipeline, from initial engagement to conversion into Marketing Qualified Leads (MQLs).

Lead Conversion to MQLs:

- Design and execute lead nurturing campaigns to engage and qualify prospects based on established criteria.

- Track engagement metrics (email opens, clicks, social interactions) and adjust strategies to boost conversion rates.

- Use marketing automation tools for drip campaigns and workflows that drive lead nurturing and qualification.

Campaign Execution and Optimization:

- Assist in planning, executing, and fine-tuning marketing campaigns, including digital, print, events, and email initiatives.

- Evaluate campaign performance (CTR, impressions, conversions) and provide insights for future improvements.

- Work with external agencies and partners to manage paid media campaigns and optimize advertising budgets.

Market Research and Competitor Insights:

- Conduct market research to gain insights into customer behavior, industry trends, and competitor strategies.

- Identify potential market opportunities and areas to focus marketing efforts.

Reporting and Analysis:

- Generate regular marketing reports and dashboards to measure performance metrics, such as website traffic, lead generation, conversion rates, and pipeline growth.

- Analyze data to identify patterns, strengths, weaknesses, and opportunities for enhancing marketing strategies.

- Present findings to senior marketing and sales leaders.

Brand Management:

- Ensure all marketing communications adhere to brand guidelines and maintain a consistent tone across all channels.

- Work with internal teams to manage public relations, partnerships, and influencer relationships that boost brand visibility.

---

Qualifications

- Experience leading remote teams

- 5+ years in US B2B marketing, ideally in the insurance industry

- Proven ability to grow the leads pipeline

- Must have experience in B2B messaging for SMBs in the USA

- Hands-on approach and an inspirational entrepreneurial style

Nice to Have

- Familiarity with Zoho One or similar software

- Background in insurance is a significant plus

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