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Marketing Manager Job Description
At Baja Nearshore, we are seeking an experienced Marketing Manager to lead our marketing efforts and drive business growth.
Key Responsibilities:
- Content Management:
- Develop and implement a content strategy to engage our target audience.
- Collaborate with cross-functional teams to create and publish high-quality content.
- Monitor and analyze content performance to optimize future content initiatives.
- Lead Management:
- Manage and track leads from various marketing sources.
- Develop and execute lead nurturing campaigns to convert leads into customers.
- Collaborate with the sales team to optimize the lead-to-customer conversion process.
- Campaign Execution and Optimization:
- Develop and execute marketing campaigns to drive business growth.
- Monitor and analyze campaign performance to optimize future campaigns.
- Collaborate with external agencies and partners to manage paid media campaigns.
- Market Research and Competitor Insights:
- Conduct market research to gain insights into customer behavior and industry trends.
- Identify potential market opportunities and areas to focus marketing efforts.
- Reporting and Analysis:
- Develop and maintain marketing dashboards to measure performance metrics.
- Analyze data to identify patterns, strengths, weaknesses, and opportunities for enhancing marketing strategies.
- Present findings to senior marketing and sales leaders.
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