CRM and Media Marketing Manager

hace 7 días

Bogota, Colombia Visa A tiempo completo
Job Description

Visa Marketing in Latin America is seeking an experienced, focused on innovation and CRM Automation Knowledge D2C Manager with expert capabilities in consumer’s journey, D2C acquisition, reducing churn, activation, and life cycle management to position our company at the forefront of the industry. Experience in ecommerce a plus. This role will be responsible to ensure flawless CRM Strategy and Implementation for clients as well to develop end to end marketing execution, analyzing and interpreting data to provide insight and support strategic business decisions.

ESSENTIAL RESPONSIBILITIES

Manage marketing projects and end to end campaigns on behalf of clients, leveraging their own channels and working with Global Capabilities team leveraging Visa tech stack.

Developing strategies for testing all aspects of a CRM making sure the most effective approach is always taken. Experience Driving and managing the implementation of a CRM Platform

Implement AB testing and messaging experiments, refining strategies of funnel based on lead to close conversions.

Provide reporting and analysis on CRM data for internal and external clients.

Analyze data and user feedback to help shape future marketing strategies.

Build best in class co marketing plans that support business goals for both Visa and its clients.

Experience working with different type of stakeholders, including agencies, clients, and multifunctional teams.

Being on top with the latest trends and changes in UI UX and digital media

Define the most effective communication path and frequency through different channels and segments, including decision tree and sequential retargeting strategy.

Create the storytelling for marketing CRM campaigns, including insights and analyses to improve campaign optimization and performance.

Define test plan and capture learnings and best practices documenting and deploying it regionally.

Create and review tracking reports and discuss on going optimization opportunities.

Exercise independent judgment with minimal direction from supervisor.

Work with all local markets to align on market specific visions, needs and calendars.

Partner and collaborate with local and regional marketing teams, Product and Technology teams to create and maintain world class Platforms for our consumers.

Specific Requirements

A minimum of 7 years of work experience in Marketing, digital media, and innovation. Specifically proven experience as CRM manager or similar role

Experience with Google Analytics, DV360, social, web, tech platforms and proven experience working with CRM tools such as Adobe campaign, Eloqua, and others.

Proven experience in life cycle management.

Proven experience in media planning and execution. Advanced understanding of interdependencies between Paid, Owned and Earned channels.

Knowledge of online marketing methods and best practices.

Ability to manage marketing projects end to end and proven experience in client facing interactions, engaging with clients and stakeholders from different countries within the Latin America region preferable.

Innovation driven mindset, digitally curious, up to date with digital and technology trends.

Substantial problem solving ability with strategic focus on impacting ROI

Strong interpersonal abilities to drive change within multiple stakeholders and orgs.

Multi functional project management and strategy development skills, ability to manage deliverables and to coordinate, collaborate, and demonstrate results to other Visa divisions, financial institutions, merchants, and potential alliance partners

Excellent communication, storytelling, and presentation skills. Ability to successfully communicate with and engage different audiences.

Be able to negotiate with key stakeholders, IT, agencies and discuss in very simple terminology so all audiences understand.

Strong analytical, problem solving skills, and interpersonal skills

Team player

Fluency in Spanish and English. Portuguese is a plus.

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.


Qualifications

7 or more years of work experience in Marketing with CRM experience with proven revenues. Ecommerce experience a plus.
Bachelor's degree required in quantitative field marketing and, or business administration. MBA preferred.
Excellent verbal and written communication skills, problem solving skills, customer service and interpersonal skills.
Fluency in Spanish and English. Portuguese is a plus.



Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

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