Sr. CRM Manager

hace 5 meses

Bogota, Colombia Univision communications inc A tiempo completo

The Sr. CRM Manager is a key member of the customer relationship management (CRM) team and is focused on understanding and harvesting opportunities to drive upgrades from the ViX ad-supported video streaming product to the ViX+ subscription video streaming product and focus on driving higher engagement for AVOD and SVOD users. This person will understand the value proposition of the subscription product and communicate that value through all available channels. They will plan, test, execute and track results for each touchpoint and develop highly efficient and effective ongoing campaigns. S(he) will own and track against monthly targets._

ABOUT YOU:

- You are excited about providing customers with the best in class streaming experience. You are data-driven, a creative problem-solver and focused on understanding customer behaviors. You have solid experience in developing and executing marketing strategies to upgrade customers to the product that best fits their needs. You are excited about learning new technologies and managing projects in a fast-paced environment._

YOUR DAY-DAY:

- _ Drive upgrades to the subscription streaming video service_
- _ Increase engagement on both AVOD and SVOD_
- _ Use data to develop multi-channel marketing strategies using all available and emerging marketing channels_
- _ Develop and test hypotheses to evaluate optimal approaches for increasing upgrades_
- _ Utilize robust A/B testing strategy to continually improve performance_
- _ Partner with key groups, such as product, data analytics, strategy and acquisition marketing to maximize product upgrades_
- _ Develop best practices to understand what to message, which channels to use and who to contact about upgrading product_
- _ Report performance and insights on campaigns, customer behaviors, tests and other findings to leadership_
- _ Work closely with head of CRM for ViX & ViX+ as well as peers who own other CRM journeys_

YOU HAVE:

- _ Bachelor’s degree required_
- _ 3-5 years of marketing experience working with a subscription-based product, e.g, streaming, SaaS, other media or similar_
- _ 3 -5 years developing and executing CRM campaigns in support of growing subscription services_
- _ Experience working with a CRM Tool (e.g. Braze or similar)_
- _ CRM or Lifecycle experience launching customer campaigns and testing new channels to increase revenue targets_
- Understanding of how to communicate product value to drive upgrades
- _ Data literate and able to understand and consume the output of data visualization tools and dashboards_
- _ No prior management experience required_
- _ Spanish and English language fluency_

Univision is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

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