Sr. CRM Manager

hace 2 semanas


Bogota, Colombia Univision communications inc A tiempo completo

The Sr. CRM Manager is a key member of the customer relationship management (CRM) team and is focused on understanding and harvesting opportunities to drive upgrades from the ViX ad-supported video streaming product to the ViX+ subscription video streaming product and focus on driving higher engagement for AVOD and SVOD users. This person will understand the value proposition of the subscription product and communicate that value through all available channels. They will plan, test, execute and track results for each touchpoint and develop highly efficient and effective ongoing campaigns. S(he) will own and track against monthly targets._

ABOUT YOU:

- You are excited about providing customers with the best in class streaming experience. You are data-driven, a creative problem-solver and focused on understanding customer behaviors. You have solid experience in developing and executing marketing strategies to upgrade customers to the product that best fits their needs. You are excited about learning new technologies and managing projects in a fast-paced environment._

YOUR DAY-DAY:

- _ Drive upgrades to the subscription streaming video service_
- _ Increase engagement on both AVOD and SVOD_
- _ Use data to develop multi-channel marketing strategies using all available and emerging marketing channels_
- _ Develop and test hypotheses to evaluate optimal approaches for increasing upgrades_
- _ Utilize robust A/B testing strategy to continually improve performance_
- _ Partner with key groups, such as product, data analytics, strategy and acquisition marketing to maximize product upgrades_
- _ Develop best practices to understand what to message, which channels to use and who to contact about upgrading product_
- _ Report performance and insights on campaigns, customer behaviors, tests and other findings to leadership_
- _ Work closely with head of CRM for ViX & ViX+ as well as peers who own other CRM journeys_

YOU HAVE:

- _ Bachelor’s degree required_
- _ 3-5 years of marketing experience working with a subscription-based product, e.g, streaming, SaaS, other media or similar_
- _ 3 -5 years developing and executing CRM campaigns in support of growing subscription services_
- _ Experience working with a CRM Tool (e.g. Braze or similar)_
- _ CRM or Lifecycle experience launching customer campaigns and testing new channels to increase revenue targets_
- Understanding of how to communicate product value to drive upgrades
- _ Data literate and able to understand and consume the output of data visualization tools and dashboards_
- _ No prior management experience required_
- _ Spanish and English language fluency_

Univision is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.


  • CRM Manager Colombia

    hace 3 semanas


    Bogota, Colombia Betsson Group A tiempo completo

    **BOGOTA** - COMMERCIAL**CRM MANAGER COLOMBIA**: **CRM MANAGER, COLOMBIA**: Outstanding opportunity for a seasoned CRM professional or a CRM superstar looking for that next step up in your career to join Colbet as their new CRM Manager. **THE WOW**: Are you the incredibly structured, detail orientated, get things type person who we are looking for? It will...

  • CRM Manager Colombia

    hace 3 semanas


    Bogota, Colombia Betsson Group A tiempo completo

    **CRM MANAGER, COLOMBIA**: Outstanding opportunity for a seasoned CRM professional or a CRM superstar looking for that next step up in your career to join Colbet as their new CRM Manager. **THE WOW**: Are you the incredibly structured, detail orientated, get things type person who we are looking for? It will be your task to organise, prioritise and...

  • Digital Content Manager

    hace 2 semanas


    Bogota, Colombia Marco Marketing A tiempo completo

    **About us**: Marco MKT is a company with more than 25 years dedicated to the planning, management and execution of sales and consumer marketing strategies in retail and physical-digital distribution channels in Latin America, the Caribbean and the United States. **Digital Content Manager - CRM **Location: (Marco Colombia) We are seeking a **Digital...

  • Finance Sr. Manager

    hace 3 semanas


    Bogota, Colombia Johnson & Johnson A tiempo completo

    At Johnson & Johnson, the largest healthcare company in the world, we come together with one purpose: to profoundly change the trajectory of health for humanity. Diversity & Inclusion are essential to continue building our history of pioneering and innovation, which has been impacting the health of more than 1 billion patients and consumers every day for...


  • Bogota, Colombia GM Financial A tiempo completo

    Why GMF?: GM Financial Operaciones Internacionales desarrolla su actividad en Latinoamérica y China. Operaciones internacionales ofrece una amplia gama de productos de financiación de automóviles al por mayor y al por menor a los concesionarios y sus clientes. La fortaleza del negocio internacional se basa en su capacidad para adaptar sus productos a las...

  • Sr Manager

    hace 3 semanas


    Bogota, Colombia BAXTER A tiempo completo

    **This is where you save and sustain lives** At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You'll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients. Baxter's products and therapies are found in...


  • Bogota, Colombia Adidas A tiempo completo

    Purpose: - Knowledge, Skills, and Abilities: - Act as point person with channel partners, including Business Units, Retail, Digital Content and Global Product Owners to ensure campaigns and assets are scheduled, tracked and received in a timely manner - Utilize planning tools, such as Smartsheet to manage overall workflow, meet deadlines for asset delivery...


  • Bogota, Colombia Neoris A tiempo completo

    **CONSULBY03- SR BUSINESS CONSULTANT - HT**: **Date**:Jul 31, 2023 **Location**: BOGOTA, CO **Company**:NEORIS **NEORIS**: **NEORIS es un Acelerador Digital que ayuda a las compañías a entrar en el futuro. Combinamos un profundo conocimiento de industria con el más alto expertise tecnológico en el mercado para crear soluciones personalizadas que te...


  • Bogota, Colombia Neoris A tiempo completo

    **CONSULBY03- SR BUSINESS CONSULTANT - HT**: **Date**:Jul 31, 2023 **Location**: BOGOTA, CO **Company**:NEORIS **NEORIS**: **NEORIS es un Acelerador Digital que ayuda a las compañías a entrar en el futuro. Combinamos un profundo conocimiento de industria con el más alto expertise tecnológico en el mercado para crear soluciones personalizadas que te...

  • CRM Analyst

    hace 4 semanas


    Bogota, Colombia Global66 A tiempo completo

    Somos una Tribu compuesta por más de 200 personas de diferentes nacionalidades, situadas en varios países (Chile, Argentina, Perú, Brasil y Colombia) Nos conectamos a través de un servicio que no cree en las fronteras, tenemos conciencia de grupo, nos apasiona lo que hacemos y celebramos cada logro como si ganara nuestro equipo favorito. Nos hemos...


  • Bogota, Colombia TransUnion A tiempo completo

    TransUnion's Job Applicant Privacy Notice **What We'll Bring**: Job Description Summary - A work environment that encourages collaboration and innovation. We consistently explore new technologies and tools to be agile. - Flexible time off, workplace flexibility, an environment that welcomes continued professional growth through support of tuition...

  • Key Account Sr Manager

    hace 4 semanas


    Bogota, Colombia DiDi Global A tiempo completo

    Company Overview: DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and...

  • CRM Coordinator Latam

    hace 2 semanas


    Bogota, Colombia Betsson Group A tiempo completo

    **BOGOTA** - COMMERCIAL**CRM COORDINATOR LATAM**: **CRM COORDINATOR LATAM**: **JOB DESCRIPTION**: Are you energetic and passionate individual who also has a strong desire to learn about i-gaming and CRM? Excellent opportunity to join one of our team as our new CRM Coordinator, based in our Regional HUB in Bogota! **The Challenge** We are looking for a...


  • Bogota, Colombia Amazon Web Services Colombia S.A.S. - E40 A tiempo completo

    6+ years of professional non-internship marketing experience - 7+ years of developing and managing acquisition marketing or channel programs experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional...


  • Bogota, Colombia Qualfon A tiempo completo

    MANAGER, TALENT ACQUISITION SR. **Posted On**:Jul 28, 2023 **Location**: Bogota, Cundinamarca, CO **Company**:Qualfon - Job Summary- Responsibilities: - 2. Develop Strategies based on business plans to enhance attraction of top industry talent; - 3. Work closely with the team and operations to create models to understand the current and future talent...


  • Bogota, Colombia Adidas A tiempo completo

    Purpose & Overall Relevance for the Organization: - The eCom Partner Program Senior Manager will lead the partner program business for eCommerce LAM end to end. Define the account product strategy and account management roadmap with respect to all current and future Partner Program accounts (in alignment with WHS). - Clearly define the pre - and in-season...


  • Bogota, Colombia Sophos Solutions A tiempo completo

    Solidez financiera, estabilidad laboral y crecimiento; representamos a uno de los líderes en soluciones tecnológicas a nível mundial, desarrollamos software y productos innovadoras, tenemos presencia a nível nacional; buscamos un **Product Manager** Expert en la suite de eOriginals de Wolters Kluwer bilingüe en esquema remoto **Tendrás la oportunidad...


  • Bogota, Colombia AstraZeneca A tiempo completo

    ¿Tienes experiência como Gerente de Producto en la industria farmacéutica? ¿Te gustaría aplicar tu experiência para impactar en una empresa que sigue la ciencia y convierte las ideas en medicamentos que cambian la vida?¡Entonces AstraZeneca podría _ser la empresa indicada_ para ti!_ En el Clúster Andino tenemos una gran oportunidad en la ciudad de...

  • Marketing Sr. Manager

    hace 3 semanas


    Bogota, Colombia Amgen A tiempo completo

    **HOW MIGHT YOU DEFY IMAGINATION?** If you feel like you’re part of something bigger, it’s because you are. At Amgen, our shared mission—to serve patients—drives all that we do. It is key to our becoming one of the world’s leading biotechnology companies. We are global collaborators who achieve together—researching, manufacturing, and delivering...

  • Clinical Research Manager

    hace 4 semanas


    Bogota, Colombia MSD A tiempo completo

    **Clinical Research Manager (CRM)** This role is primarily accountable for the end-to-end performance and project management for assigned protocols in a country in compliance with ICH/GCP and country regulations, Merck/MSD policies and procedures, quality standards and adverse event reporting requirements internally and externally. The CRM could be...