Digital Marketing Product Owner

hace 1 mes

Bogotá, Colombia LMG Staffing Solutions A tiempo completo

Are you ready to be the key player in representing the exceptional digital marketing strategies that our client, a full-service digital marketing agency, delivers to its clients? As a Product Owner Contractor, you'll be at the forefront of building and maintaining strong client relationships, ensuring the success of our client’s campaigns and the satisfaction of the clients on projects as assigned. You will work closely with delivery team members as well as an Account Manager in servicing clients. Your role will be crucial in overseeing project execution, managing timelines, and upholding the high standards that set this agency apart in the digital marketing industry. Join this innovative digital marketing team and contribute to a dynamic agency with a focus on health and wellness, cannabis, home improvement, security, and law firm industries.

Requirements

Responsibilities

  • Operations/PM 
    • Coordinate client kick-off calls, check-ins, reviews, and other meetings
    • Oversee and manage project timelines and deliverables
    • Coordinate with clients and internal teams to gather project requirements and resources
    • Ensure quality control and testing of projects before client reviews
    • Maintain high standards of work quality among all team members and promptly escalate any issues to management to address areas where the quality of work may impact client relationships
    • Lead team meetings and client calls to ensure alignment and progress
    • Update project management tools and tracking systems with current project information
  • Client Management 
    • Serve as the primary liaison between clients and internal teams
    • Understand and address client needs and ensure high standards of service
    • Manage client communications and resolve any issues that arise
    • Focus on client retention through effective relationship management
  • Process Improvement 
    • Develop and enhance processes for client onboarding and project execution
    • Communicate project updates and financial details to the operations team
    • Ensure accurate and efficient management of client accounts and billing information
  • Digital Marketing Strategy
    • Work with stakeholders and development teams to define, prioritize, and refine user stories, acceptance criteria, and strategy requirements
    • Serve as business analyst, project manager, and owner who leads projects of varying sizes and complexity, with responsibility for project budget, quality, and timeliness of deliverables
    • Direct project resources and/or recommend and create internal development procedures and methodologies
    • Create and communicate weekly project recaps and stakeholder communications
    • Document, communicate, and collaborate with executives and internal stakeholders to define digital marketing strategy and roadmaps
    • Manage the strategy through the entire lifecycle, from ideation and planning to launch and iteration
    • Foster strong relationships with designers, developers, marketers, and other stakeholders to ensure seamless strategy development and delivery
    • Actively gather user feedback through various methods (e.g., surveys, interviews, usability testing) and analyze data to inform strategic decisions
    • Meticulously document client requirements, feedback, goal progression, task completion, and project updates to ensure transparency and alignment throughout the project lifecycle

Requirements

  • Education and Experience
    • Bachelor's degree or equivalent experience in project management or related field
    • Minimum of 5 years experience as a project manager in a digital marketing agency
    • Experience in the cannabis industry is a plus but not mandatory
  • Skills and Competencies
    • Strong project management skills with the ability to manage multiple projects simultaneously
    • Excellent communication and interpersonal skills
    • Ability to build and maintain strong client relationships
    • Proficiency in Google Suite is required, and proficiency in ClickUp is preferred
    • In-depth knowledge of digital marketing, including SEO, PPC, social media, email marketing, branding, websites, list building, PR, and graphic design
    • Ability to manage a website design and build, provide art direction to developers, and offer guidance to graphic design and content teams
    • Understanding of what can and can't be done in digital marketing, making you valuable in answering client questions
    • Proficiency in Canva and Adobe Creative Suite will be highly beneficial to this role
    • Demonstrated ability to oversee and provide art direction for design projects, including websites and brochures
    • Familiarity with GoHighLevel, Wordpress, Dropbox, Slack, Microsoft Word/Excel, etc.

Benefits

Since this is a contractual role, this opportunity allows for remote work and flexible scheduling.

Company Culture and Values

Our client focuses on problem-solving, efficiency, high ethical standards, creativity, and client satisfaction. We are a full-service digital marketing agency offering branding, websites, SEO, PPC, email marketing, list building, PR, social media, and graphic design. Their target industries include health and wellness, cannabis, home improvement, security, and law firms. They strive to create a fun and engaging work environment where team members can thrive and advance their careers.

Our client is an Equal Opportunity Employer. We strongly encourage candidates of all backgrounds and identities to apply. Each new hire is an opportunity to bring in a different perspective and further diversify to this company.

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