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SEO Specialist
hace 3 meses
Position: SEO Specialist
Location: Remote (EST Time zone)
Work Schedule: Monday - Friday, 9AM to 5PM EST
Key Responsibilities:
Strategy Development:
- Develop and implement comprehensive SEO strategies tailored to Gloves.coms e-commerce goals.
- Conduct competitive analysis to identify opportunities and threats specific to the e-commerce sector.
- Stay updated with the latest SEO trends and algorithm changes, particularly those affecting e-commerce and Shopify.
Technical SEO:
- Identify and resolve technical SEO issues, including duplicate URLs, slow load times, and site structure optimization on the Shopify platform.
- Ensure the website is optimized for crawlability and indexation.
- Implement schema markup, robots.txt, and other technical elements to enhance search visibility.
On-Page Optimization:
- Optimize title tags, meta descriptions, and header tags for target keywords.
- Improve internal linking structure and user experience tailored to an e-commerce site.
- Conduct keyword research and implement keyword optimization strategies.
Content Management:
- Develop and optimize high-quality content that aligns with SEO best practices for e-commerce.
- Identify content gaps and opportunities for new product and category page content.
- Ensure content is engaging, informative, and supports SEO goals.
Link Building:
- Develop and execute a link-building strategy to acquire high-quality backlinks.
- Perform outreach to bloggers, influencers, and industry sites to gain backlinks.
- Monitor and disavow potentially toxic backlinks.
Reporting & Analysis:
- Monitor, analyze, and report on SEO performance using tools like Google Analytics, SEMrush, Ahrefs, etc.
- Provide regular reports on key SEO metrics and progress toward goals.
- Use data to refine strategies and improve performance.
Qualifications:
- Proven experience as an SEO Specialist or similar role, preferably in e-commerce.
- In-depth knowledge of SEO practices, tools, and techniques specific to Shopify.
- Experience with technical SEO, on-page optimization, content strategy, and link building.
- Strong analytical skills and ability to interpret data to make informed decisions.
- Excellent written and verbal communication skills.
- Familiarity with HTML, CSS, and JavaScript is a plus.
- Ability to work independently and manage multiple projects simultaneously.
Preferred Skills:
- Experience ranking for competitive e-commerce keywords.
- Knowledge of the gloves or related industry is a plus.
- Ability to create and execute a comprehensive SEO strategy from the ground up.
- Proficiency in SEO tools such as Google Analytics, SEMrush, Ahrefs, Moz, etc.
Benefits:
- Competitive salary and benefits package.
- Opportunity to lead and shape the SEO strategy for a growing e-commerce company.
- Collaborative and supportive work environment.
- Opportunities for professional development and growth.
Summary of Key Takeaways:
- The SEO Specialist will develop and implement the SEO strategy for Gloves.com's Shopify-based e-commerce site.
- Responsibilities include technical SEO, on-page optimization, content management, link building, and reporting.
- The candidate should have proven SEO experience, strong analytical skills, and the ability to work independently.
- Benefits include a competitive salary, professional development opportunities, and a collaborative work environment.
