Director E2E commerce

hace 3 días

Bogota, Colombia Coca Cola A tiempo completo

Description

Summary:

Function Related Activities/Key Responsibilities: 

Support the design of our growth-oriented Channel Strategies, that take into account our shopper’s End to End path-to-purchases, connecting brands objectivesand rituals and have a high focus on weekly+ conversion.

Designing the next generation of consumer & shopper engagement strategy using both digital and physical touchpoints to deliver an end-to-end seamless experience, before, during and after purchase.

Understand the complexity of our channels, customers, bottlers, routes-to-market, in-store equipment, brand strategy, revenue growth strategy and put all of these together to develop strong commercial plans that can be executed in the market.

Influence key stakeholders in CCL Hubs, Marketing, Franchise Operations and beyond to ensure the Commercial agenda is delivered in the market.

Leverage a regional network (connect with Hubs/Franchise and share best practices) of commercial resources to support in the delivery of these plans.

Be a leader within and beyond the team; acting as an agent of change, building a collaborative and inclusive environment that puts people first.

Stakeholder Management 

This is a director level role. This role will require senior-level stakeholder engagement across The Coca-Cola Company, our Bottling partners and is expected to navigate our internal network and lead with people to achieve great results. Stakeholders include but are not limited to:

Marketing leaders and teams of different areas, as Brand Strategy, Media and Frontline.

Franchise Leaders (General managers).

VP and Senior Director level stakeholders internally.

Our various local stakeholders, as Franchise Operations, Commercial and Customer team members, with whom you will deliver work and align on plans.

Qualification & Requirements: 

Minimum of 10 years of professional experience in Commercial Strategy, Trade Marketing and/or Digital, with marketing and brand strategy acumen. Proven abilities of Analytical Thinking, Leadership, Initiative, Teamwork, Work under Pressure, Adaptability, and Influence. Deep knowledge of FMCGs commercial area, Modern Trade, bottler economics, system levers, processes, and tools. Proven experience Commercial planning and execution, with strong skills in Channel Strategy, Value or Route to market, Innovation and Portfolio strategy. Knowledge of connections, digital marketing, media strategy and communication planning for leader and smaller brands. Experience working in cross-functional and cross-geographical teams Communicating, influence and negotiate across multiple stakeholders Experience in leading strategic conversations, negotiations and alignment with senior and key stakeholders

Functional Skills:

Ability to provide input to brand & creative strategy at category level. Ability to lead integrated brand experience for specific categories and multiple touch points that are effective and efficient. Understanding of the evolved media landscape and e-commerce.

Skills:

Alteryx, Branding, Channels Strategy, Conversion Rate, Customer Insights, Demand Generation, Digital Advertising, Google Analytics, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Insights, Marketing Strategies, Market Segmentation, Media Buying, Microsoft Office, Microsoft Power BI, Product Commercialization, Sales Channel Development, Social Media, Strategy Development, Structured Query Language (SQL), Tableau

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