Senior Manager of Retention and Loyalty

hace 2 meses

Bogotá, Colombia Activate Talent A tiempo completo

OPEN FOR LATAM

FULL TIME 

REMOTE

Position: Senior Manager of Retention and Loyalty

Type of contract: Independent contractor 

Working Hours: 40H M-F PST 

Work from any corner of LATAM and be a part of the #remoteworkrevolution‼️

About the Company

The company is a leading innovator in the skincare industry, expertly combining advanced technology with high-quality skincare solutions. Specialising in state-of-the-art devices and meticulously formulated products, it is dedicated to helping individuals achieve healthy, radiant skin. With a solid commitment to science-backed research and customer satisfaction, the company continually pushes the boundaries of skincare innovation to provide effective and accessible solutions for diverse skin needs. Its mission empowers people to look and feel their best through transformative skincare experiences.

Position Overview:

The Senior Manager of Retention & Loyalty will play a pivotal role in designing, implementing, and managing our subscription program to enhance customer retention and drive loyalty. This position demands a deep understanding of loyalty and retention strategies, particularly within a Direct-to-Consumer (DTC) subscription model. The ideal candidate will be highly skilled in leveraging data, managing A/B tests, and collaborating with various teams to convert one-time purchasers into loyal subscribers.

Key Responsibilities:

  • Strategy Development & Implementation: Develop and execute comprehensive retention and loyalty strategies. This includes building, implementing, and managing a robust subscription program that aligns with the company's overall goals.
  • Subscription Program Management: Oversee all aspects of the subscription program, including A/B testing of subscription offers to optimise core KPIs such as churn rate, lifetime value, and customer acquisition costs.
  • Cross-functional collaboration: Work closely with the email, SMS, and Customer Experience (CX) teams to devise and implement strategies for converting one-time purchasers into long-term subscribers.
  • Industry Expertise: Stay informed about industry trends, best practices, and emerging technologies to ensure that the companys retention and loyalty initiatives are cutting-edge and effective.
  • Data-Driven Decision-Making: Utilize data analytics to inform decision-making processes, track performance metrics, and refine strategies based on insights and outcomes.
  • Membership Program Development: Build and enhance membership programs, ensuring they meet customer needs and drive sustained engagement and loyalty.
  • Continuous Improvement: Continuously monitor and analyse the effectiveness of loyalty initiatives, recommending and implementing improvements to boost program performance.

Requirements

  • Excellent English communication skills
  • Experience: Proven track record of building, implementing, and managing successful subscription programs within a Direct-to-Consumer (DTC) brand environment. Experience with brands similar to Dollar Shave Club is highly desirable.
  • Expertise: Extensive background in loyalty and retention strategies, with a strong understanding of best practices and current trends in the industry.
  • Skills: Strong analytical skills with the ability to leverage data for strategic decision-making. Proficiency in managing A/B tests and interpreting results to drive key performance indicators.
  • Collaboration: Demonstrated ability to work effectively with cross-functional teams, including email, SMS, and CX, to achieve common goals.
  • Program Development: Experience building and managing membership programs with a strong focus on enhancing customer engagement and retention.

Are you passionate about creating unforgettable customer experiences and driving loyalty? We seek a visionary leader who can transform one-time purchasers into lifelong advocates.

Join us in revolutionising the skincare industry and taking your career to the next level. Let’s create something extraordinary together—apply today and be part of a team shaping the future of beauty and wellness

✨ Don’t miss out—your next big career move is here ✨

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