SEO Analyst

hace 3 días

Bogotá, Bogotá D.E., Colombia Gallagher A tiempo completo

Introduction
Welcome to Gallagher - a global community of people who bring bold ideas, deep expertise, and a shared commitment to doing what's right. We help clients navigate complexity with confidence by empowering businesses, communities, and individuals to thrive. At Gallagher, you'll find more than a job; you'll find a culture built on trust, driven by collaboration, and sustained by the belief that we're better together. Whether you join us in a client-facing role or as part of our brokerage division, our benefits and HR consulting division, or our corporate team, you'll have the opportunity to grow your career, make an impact, and be part of something bigger. Experience a workplace where you're encouraged to be yourself, supported to succeed, and inspired to keep learning. That's what it means to live The Gallagher Way.

Overview
As our SEO Specialist at Gallagher, you will play a crucial role in optimizing our digital presence for AI-driven search technologies. Working closely with product, content, and search engine teams, your primary responsibility will be to enhance content and site structure for AI Overviews and chat-based search, ensuring high-E-E-A-T signals (Experience, Expertise, Authoritativeness, Trust) are built and maintained. You will also develop content and schema strategies for AI discovery engines like ChatGPT, Perplexity, and Gemini, and track zero-click metrics and conversational query impacts. This role offers the opportunity to contribute to the continued growth of the Digital Experience team and requires expertise in AI-driven search optimization and integration.

How You'll Make An Impact

  • Optimize content and site structure for AI Overviews and chat-based search.
  • Develop content and schema strategies for AI discovery engines.
  • Partner with product/content/stakeholders to build high-E-E-A-T signals.
  • Track and interpret zero-click metrics and conversational query impact.
  • Pilot voice search, conversational UX, or structured data experiments.
  • Integrate learnings into both SEO and paid search campaigns.
  • Collaborate with the Digital Experience team to enhance AI-driven search strategies.
  • Conduct A/B testing to optimize content and search elements.
  • Monitor and manage AI-driven search performance to ensure optimal results.
  • Create comprehensive reports, including key metrics, performance analysis, and actionable insights.

About You

  • 3+ Years in AI-driven search optimization or related field.
  • Strong project management skills and rapid response rate.
  • Must have knowledge in AI discovery engines and reporting.
  • Strong problem-solving, analytical, and project management skills.
  • Excellent communication and collaboration skills.
  • Able to self-manage multiple projects.
  • Flexibility to meet with global stakeholders.
  • Multilingual site experience is a plus.
  • Agile experience a plus.
  • BS/BA in Marketing, Communications, or a related field.
  • Fluent in English.

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