Klaviyo Automations Specialist- 16088

hace 2 semanas

Bogotá, Bogotá D.E., Colombia Somewhere A tiempo completo

Role: Klaviyo Automations Specialist

Priority Location: Latin America (Brazil, Argentina, Colombia as priority)

Working Hours: Monday-Friday, 7:30am-4:00pm Central Time

Salary Range: $1,500-$3,000/month (The final offer is at the client's discretion and will depend on the candidate's interview result, skills, and experience.)

Type of job: Remote

Target Start Date: First week of November

About the Role: The client is seeking a Klaviyo Automations Specialist for a remote role. This position focuses on the technical aspects of Klaviyo, including managing and optimizing automation flows, ensuring accurate customer journeys, and performing light development work related to API calls and integrations with NetSuite and Salesforce. The role requires proficiency in Klaviyo's technical aspects and an understanding of API integrations.

Key Responsibilities
Campaign Execution

  • Ensure correct segments, links, UTM tracking, and personalization.
  • Monitor deliverability, errors, and performance post-send.
  • Provide insight and advise on high and low performance campaigns & content

Automation & Flows

  • Maintain and optimize lifecycle flows (welcome, abandoned cart, post-purchase, sunset, winback, VIP).
  • Update triggers, delays, and conditions for accuracy and effectiveness.

Technical Integrations

  • Manage Klaviyo integrations with Shopify/WooCommerce (or similar).
  • Maintain and troubleshoot data syncs for customers, orders, and events.
  • Implement custom events and properties for deeper segmentation.

Product Catalog & Dynamic Content

  • Maintain product feeds for accurate recommendations in campaigns/flows.
  • Ensure pricing, availability, and promotions display correctly.
  • Support dynamic product blocks and predictive recommendations.

Segmentation & RFM Modeling

  • Build and maintain advanced customer segments.
  • Conduct RFM (Recency, Frequency, Monetary) modeling to identify and target high-value customers.
  • Update audience segments weekly based on behavioral and purchase data.

Ad Platform Integration

  • Sync Klaviyo segments with paid ad platforms (Facebook, Instagram, Google, Pinterest).
  • Maintain high-value audience lists for retargeting and lookalike campaigns.
  • Track conversions and cross-channel attribution.

Reporting & Optimization

  • Produce weekly reports on email/SMS performance, RFM data, and ad sync results.
  • Monitor deliverability, bounce rates, and unsubscribes.
  • Recommend ongoing optimization opportunities for flows, segmentation, and data accuracy.

Required Experience
Hard Skills Required:

  • Minimum of 2 years of professional experience in a similar role.
  • Demonstrated proficiency in Klaviyo, with a strong emphasis on the technical aspects of automation.
  • Solid understanding of API integrations and backend connections.

Soft Skills Required

  • Highly detail-oriented with a strong analytical mindset.
  • Ability to work autonomously and take full ownership of technical projects.
  • Excellent communication skills to facilitate effective collaboration with the marketing team.

Preferred Skills

  • Familiarity with NetSuite and Salesforce is considered a valuable asset but is not a mandatory requirement.

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