Lifecycle Marketing Manager

hace 1 semana

Bogotá, Bogotá D.E., Colombia Activate Talent A tiempo completo

Remote | Full-time | E-commerce | Klaviyo & Shopify
Schedule: PST Timezone

About the Role
We're looking for a resourceful and detail-oriented Lifecycle Marketer to join our fast-paced e-commerce team. In this hands-on role, you'll own our email and SMS marketing via Klaviyo and manage Shopify operations across three distinct storefronts (DTC, wholesale, and affiliate). If you're a strong multitasker with a solid foundation in digital marketing and a love for optimization, we'd love to hear from you.

What You'll Do

Email & SMS Marketing (Klaviyo):

  • Own and optimize campaigns, automations, flows, and transactional messages
  • Segment customer journeys (new, VIP, at-risk, repeat, etc.)
  • Launch A/B tests to continuously improve performance
  • Collaborate with creative teams on templates and messaging
  • Ensure compliance with data privacy regulations (CAN-SPAM, GDPR, CCPA)

Shopify Store Operations:

  • Manage 3 Shopify storefronts (DTC, B2B, affiliate/team)
  • Oversee product uploads, collections, tags, and content updates
  • Partner with design/ops teams to deliver a consistent customer experience
  • Execute promotional campaigns and seasonal merchandising updates

Customer Journey & Loyalty:

  • Map and optimize the full lifecycle from acquisition to retention
  • Support the creation of loyalty and/or referral programs
  • Identify key moments for messaging across channels

Cross-Functional Coordination:

  • Align with design, operations, and CX teams for product drops and tentpole campaigns
  • Drive campaign timelines across email, SMS, and Shopify
  • Identify process improvement opportunities in lifecycle and e-commerce ops
What You Bring
  • 2–4 years of experience in e-commerce marketing
  • Proven hands-on experience with Klaviyo and Shopify (multi-store is a plus)
  • Strong organizational skills and ability to juggle priorities
  • Self-starter attitude and curiosity to learn new tools
  • Bonus: B2B e-commerce experience or background in sports/lifestyle brands

Why Join Us?
You'll join a passionate, agile team focused on growth, creativity, and customer experience. If you thrive on taking initiative, optimizing systems, and working cross-functionally—we want to work with you.

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