Copy Specialist

hace 2 semanas


Bogotá, Bogotá D.E., Colombia dentsu A tiempo completo

En
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Copy Specialist

Serás el responsable de conceptualizar, crear y diseñar campañas de comunicación tan poderosas que transformen pensamientos, negocios y comportamientos.

Objetivo del cargo

Crear y desarrollar contenidos creativos, persuasivos y alineados con la estrategia de marca, capaces de conectar con las audiencias y cumplir objetivos de comunicación y marketing en distintos canales y formatos.

Funciones

  • Redactar copys creativos para campañas publicitarias.
  • Desarrollar conceptos creativos junto al equipo de diseño, estrategia y cuentas.
  • Participar en sesiones de brainstorming y presentación de ideas creativas.
  • Editar y optimizar textos para claridad, coherencia, ortografía y efectividad.
  • Colaborar con el equipo de performance para mejorar resultados (CTR, conversiones, engagement).
  • Investigar tendencias, insights del consumidor y buenas prácticas de copywriting.
  • Cumplir con deadlines y lineamientos creativos de la agencia y del cliente.

Requisitos

  • Formación en Publicidad, Comunicación, Periodismo, Marketing o carreras afines.
  • Experiencia mínima de 3 años como copywriter o redactor creativo.
  • Excelente redacción, ortografía y gramática.
  • Capacidad para escribir textos creativos y estratégicos.
  • Conocimiento de storytelling, branding y marketing digital.
  • Portafolio de trabajos.


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