Copy Specialist
hace 2 semanas
En
dentsu
estamos en búsqueda de un
Copy Specialist
Serás el responsable de conceptualizar, crear y diseñar campañas de comunicación tan poderosas que transformen pensamientos, negocios y comportamientos.
Objetivo del cargo
Crear y desarrollar contenidos creativos, persuasivos y alineados con la estrategia de marca, capaces de conectar con las audiencias y cumplir objetivos de comunicación y marketing en distintos canales y formatos.
Funciones
- Redactar copys creativos para campañas publicitarias.
- Desarrollar conceptos creativos junto al equipo de diseño, estrategia y cuentas.
- Participar en sesiones de brainstorming y presentación de ideas creativas.
- Editar y optimizar textos para claridad, coherencia, ortografía y efectividad.
- Colaborar con el equipo de performance para mejorar resultados (CTR, conversiones, engagement).
- Investigar tendencias, insights del consumidor y buenas prácticas de copywriting.
- Cumplir con deadlines y lineamientos creativos de la agencia y del cliente.
Requisitos
- Formación en Publicidad, Comunicación, Periodismo, Marketing o carreras afines.
- Experiencia mínima de 3 años como copywriter o redactor creativo.
- Excelente redacción, ortografía y gramática.
- Capacidad para escribir textos creativos y estratégicos.
- Conocimiento de storytelling, branding y marketing digital.
- Portafolio de trabajos.
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