In-house SEO Specialist- Remote

hace 1 semana

Bogotá, Colombia Sterling Forever A tiempo completo

**In-House SEO Specialist**

**ONLY ENGLISH RESUMES WILL BE CONSIDERED.**

**Location**: Remote
**Department**: Marketing / Growth
**Reports To**: Head of Marketing / CMO

As our **In-House SEO Specialist**, you’ll drive **organic growth and discovery** across our website, blog, and campaigns — ensuring Sterling Forever is seen by the right audience at the right time. You’ll work at the intersection of **fashion, content, and data**, optimizing copy, product pages, landing pages, and campaigns while collaborating closely with creative, marketing, and ecommerce teams.

If you love **making a brand more discoverable while maintaining its style and personality**, this is your role.

**What You’ll Do**

**SEO & Content Strategy**
- Own Sterling Forever’s SEO strategy to grow **organic traffic, brand awareness, and ecommerce revenue**.
- Conduct keyword research and competitor audits to uncover creative opportunities for product pages, gift guides, blogs, and landing pages.
- Optimize copy and content while keeping the **brand’s voice stylish, approachable, and aspirational**.
- Collaborate with creative and copy teams to ensure SEO efforts amplify the **fashion-forward storytelling** behind each collection.

**Technical SEO**
- Monitor website health and performance using **Google Search Console, Ahrefs, SEMrush**, and other tools.
- Identify and fix technical SEO issues: crawl errors, site speed, redirects, indexing, and structured data.
- Partner with developers on **site architecture, internal linking, and product schema** to ensure search performance supports both growth and UX.

**Creative Collaboration**
- Work closely with marketing, creative, and ecommerce teams to ensure SEO is baked into **product launches, campaigns, and seasonal collections**.
- Provide insights on trends and audience search behavior to influence content planning, blog topics, and collection storytelling.

**Analytics & Reporting**
- Track KPIs: organic traffic, keyword rankings, conversion rate, and search-driven revenue.
- Conduct A/B tests and analyze results to refine content strategy and SEO tactics.
- Provide actionable insights to marketing leadership to align SEO with broader brand growth goals.

**What You’ll Bring**
- 5+ years SEO experience, ideally in **fashion, beauty, jewelry, or lifestyle DTC brands**.
- Strong understanding of **on-page, technical, and off-page SEO** best practices.
- Experience with tools like Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, or similar.
- Data-driven mindset with a **creative lens** to maintain brand tone in SEO efforts.
- Excellent communicator who can collaborate across creative, marketing, and ecommerce teams.
- Passion for **fashion, trends, and making a brand discoverable** online.

**Bonus Points**
- Experience with **Shopify or Shopify Plus**.
- Familiarity with structured data, site migrations, and technical SEO audits.
- Some HTML/CSS knowledge to implement on-page optimizations.
- Experience building creative, fashion-forward content strategies that drive organic traffic.

**Success Looks Like**
- Sterling Forever is consistently **discoverable by trend-conscious shoppers** in search.
- Product pages, blogs, and landing pages rank for relevant, high-intent keywords while reflecting the **brand’s voice and style**.
- Technical SEO is seamless, keeping the site fast, healthy, and user-friendly.
- Measurable growth in **organic traffic, conversions, and repeat customer engagement**.

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