Performance Marketing Head

hace 2 semanas

Bogotá DC Metropolitan Area, Colombia Plintron A tiempo completo

About Us

is a fast-growing, digital-first mobile operator offering prepaid mobile plans with transparent pricing, simple onboarding, and a seamless online purchase experience. We operate 100% online, built on strong execution, ecommerce efficiency, and data-driven growth.

Role Overview

We are seeking a
Performance Marketing Manager with 12+ years of hands-on experience

, capable of taking full ownership of paid acquisition. This role focuses heavily on
driving conversions

, collaborating with
branding and awareness teams

, managing
campaign operations

, and providing deep
creative performance insights

.

You will lead strategy, execution, forecasting, experimentation, and reporting across all paid channels.

What You'll Own

Acquisition Strategy & Execution

  • Lead multi-channel campaigns across Google, Meta, TikTok, and emerging platforms.
  • Optimize daily performance, bidding, pacing, and creative rotation.
  • Manage remarketing, funnel segmentation, and conversion-focused audience strategies.

Budgeting, Planning & Forecasting

  • Build monthly/quarterly paid plans and order forecasts.
  • Own daily pacing and reallocation to maintain CPA stability.
  • Lead weekly performance reviews with the agency and internal teams.

Creative Assessment & Experimentation

  • Evaluate creative performance, share insights, and guide asset direction.
  • Build structured A/B testing frameworks across creatives, landing pages, and audiences.
  • Work closely with content and design teams to maintain a strong performance pipeline.

Campaign Operations

  • Lead day-to-day campaign operations and optimization cycles.
  • Coordinate with brand and awareness teams to ensure message consistency and funnel alignment.
  • Streamline asset delivery, feedback loops, and rapid iteration processes.

Cross-functional Performance Collaboration

  • Collaborate with branding, content, product, and leadership teams.
  • Align TOFU + BOFU flows to maximize end-to-end conversion performance.
  • Support execution of campaigns that bridge brand awareness and performance goals.

Hard Skills

  • 12 to 15 years in performance marketing roles within high-growth or ecommerce environments.
  • Strong experience scaling
    conversion-driven campaigns
    .
  • Deep knowledge of
    campaign operations
    , optimization, and media planning.
  • Expertise in
    creative analytics
    , identifying hooks, formats, and winning patterns.
  • Experience collaborating with
    branding and awareness teams
     to unify messaging and funnels.
  • Strong analytical skills focused on
    CPC, CPA, ROAS, funnel efficiency
    , and performance insights.
  • Ability to design and run structured experiments across creatives, audiences, and landing pages.

Soft Skills

  • Clear and structured communication.
  • High ownership and accountability.
  • Strong stakeholder and agency management.
  • Analytical, detail-oriented, and consistent.
  • Performs well under pressure.
  • Proactive and solution-oriented.
  • Strategic mindset with hands-on execution ability.

Primary KPI


Orders Generated (Conversion Metric)

Secondary KPIs

  • CPA stability
  • Forecast accuracy
  • Funnel efficiency
  • Creative performance & testing velocity

Why Join Us?

Drive conversion-focused growth in a high-impact role

Collaborate closely with branding and awareness teams

Lead campaign operations and creative evaluation cycles

Fast-paced, modern, digital-first environment

Work cross-functionally across product, brand, creative, and leadership

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