Principle Performance Marketing Strategist

Principal Performance Marketing Strategist

100% Remote. Specific guidelines on how to apply are found at the bottom of the posting.

Catalyst Consulting is a boutique, revenue-centric performance marketing consultancy. We partner with a small number of high-growth companies and take full ownership of pipeline and revenue performance — not vanity metrics.

This role is not client-facing.

This role is not entry-level.

This role is not for someone who needs to be told what to do.

We are hiring a Principal Performance Marketing Strategist to be the technical brain behind campaign performance across all Catalyst clients.

You will own performance. Full stop.

The Role (Read This Carefully)

This role exists because execution without understanding why things work doesn't scale.

You will:

• Own paid media performance across all active Catalyst accounts
• Act as the technical authority behind Google Ads, Meta, LinkedIn, tracking, and CRM attribution
• Spend as much time in HubSpot as in ad platforms
• Lead strategy and optimization decisions for large-budget accounts ($100k+/month)
• Guide two junior performance marketers who handle routine execution tasks

You will not:

• Interface with clients
• Be micromanaged
• Be handed step-by-step instructions
• Be rewarded for "activity" instead of results

What You'll Actually Do

• Performance Ownership

Own revenue, pipeline quality, and down-funnel performance for all accounts

Diagnose performance issues and fix them without being asked

• Paid Media Strategy
• Architect and optimize campaigns across:

Google Ads (Search-focused)

Meta

LinkedIn

• Make budget allocation decisions based on data, not opinions
• CRM & Attribution

Live inside HubSpot

Validate lead quality, pipeline velocity, and close-won attribution

Identify disconnects between ads → leads → sales → revenue

• Tracking & Infrastructure
• Own tracking strategy via:

Google Tag Manager

UTMs

• Conversion architecture

Ensure platforms reflect reality, not platform-reported fantasy metrics

• Team Enablement

Delegate execution tasks to junior marketers

Review their work for correctness and performance impact

Raise the technical bar without hand-holding

This Role Is For You If…

You've personally managed $100k+/month ad budgets

You understand why campaigns succeed or fail, not just what buttons to press

You are comfortable being accountable for outcomes

You do not need external motivation or constant feedback

You think in terms of systems, leverage, and second-order effects

You've been frustrated working with people who "have years of experience" but can't drive results

This Role Is NOT For You If…

You are early in your career

You need playbooks for everything

You primarily care about CTRs, CPCs, or any other vanity metrics

You want a client-facing role

You want a big agency with layers of management

Required Experience

Expert-level Google Ads (Search)

Expert-level Meta Ads

Expert-level LinkedIn Ads

Advanced Google Tag Manager

Advanced HubSpot (Marketing + Sales)

Strong grasp of:

Attribution

Funnel analysis

Revenue modeling

Proven experience managing large monthly budgets ($100k+)

B2B SaaS experience strongly preferred

Certifications are nice but not a substitute for real-world results.

Compensation & Benefits

Salary: $45,000–$60,000 USD (based on experience and proven capability)

100% Remote

Flexible schedule — outcomes matter, not hours

Unlimited PTO

Mental health days encouraged

Work directly inside a high-performing, revenue-obsessed consultancy

No client noise, no fluff, no politics

How to Apply (IMPORTANT)

We expect a high volume of applications.

We will only review candidates who follow these instructions.

To apply:

Send an introductory email directly to .services

Attach your resume

Briefly explain in a short video (Loom is sufficient):

Your experience managing large budgets

Why you think you will be successful at Catalyst

Why you're a fit for a behind-the-scenes, performance-owner role

Applications that do not follow this process will not be reviewed.