CRM Implementation

hace 2 semanas

Bogotá, Bogotá D.E., Colombia Marketnnova A tiempo completo

CRM Implementation & Optimization Leader

Profesional bilingüe con más de dos años de experiencia en la administración y optimización de plataformas CRM, especialmente Salesforce. Integra una visión estratégica de marketing con ejecución técnica especializada, impulsando la eficiencia operativa, la calidad de los datos y una experiencia del cliente de alto nivel.

Especialista en Salesforce CRM y Marketing Cloud, con dominio en Customer Experience, automatización y analítica. Ha liderado procesos de adopción, capacitación y mejora continua de herramientas, generando valor a través de la personalización, segmentación avanzada y optimización del ciclo de vida del cliente.

Principales responsabilidades:

  • Administrar y optimizar Salesforce CRM
    , garantizando su configuración eficiente, la integridad de datos, la creación de reportes, dashboards y análisis de desempeño por mercado, canal y distribuidor.
  • Supervisar el uso estratégico de
    Salesforce Customer Experience Platform (CXP)
    , asegurando su alineación con los procesos de negocio y los objetivos comerciales de la organización.
  • Diseñar, programar y ejecutar campañas automatizadas
    y journeys multicanal en Salesforce Marketing Cloud, orientadas a conversión, nurturing, activación y retención de clientes.
  • Liderar procesos de
    capacitación y acompañamiento
    para nuevos usuarios e integrantes regionales, impulsando el uso eficiente de las plataformas CRM y la adopción de mejores prácticas.
  • Realizar
    auditorías de leads y oportunidades
    , identificando desviaciones, áreas de mejora y definiendo acciones correctivas, con seguimiento y reportes de resultados.
  • Colaborar con los equipos de
    ventas y marketing en la planificación de estrategias data-driven
    , analizando proyecciones de demanda, segmentación de prospectos y comportamiento del cliente.
  • Participar en la
    definición de requerimientos técnicos
    y actuar como enlace con los equipos de desarrollo para la evolución del CRM, asegurando una correcta implementación de nuevas funcionalidades.
  • Gestionar, integrar y depurar bases de datos
    provenientes de múltiples fuentes internas y externas, garantizando su calidad, consistencia y disponibilidad para análisis, campañas y toma de decisiones.

Competencias técnicas:

  • Salesforce CRM (administración, reportes, dashboards, auditorías, flujos)
  • Salesforce Marketing Cloud (Automation Studio, Email Studio, Journey Builder, segmentación)
  • Microsoft 365 (Excel avanzado, PowerPoint, Power BI básico)
  • SQL (intermedio) | HTML (intermedio)
  • Conocimiento general de marketing automation, segmentación de audiencias, customer journeys y métricas de conversión

  • Retention and After-Sales CRM Analyst

    hace 3 días

    Bogotá, Bogotá D.E., Colombia GP Strategies Career Site A tiempo completo

    We are seeking for a Retention and After-Sales CRM Analyst Responsible for designing, implementing, and monitoring strategic and tactical marketing initiatives, CRM management, and proactive customer contact, with the primary goal of increasing retention and loyalty in the official dealer network for maintenance and repair services. This role will directly...

  • Retention and After-Sales CRM Analyst

    hace 3 días

    Bogotá, Bogotá D.E., Colombia GP Strategies Corporation A tiempo completo

    Job DescriptionWe are seeking for aRetention and After-Sales CRM AnalystResponsible for designing, implementing, and monitoring strategic and tactical marketing initiatives, CRM management, and proactive customer contact, with the primary goal of increasing retention and loyalty in the official dealer network for maintenance and repair services. This role...

  • Technical Implementation Specialist

    hace 7 días

    Bogotá, Bogotá D.E., Colombia Salvatech A tiempo completo

    Our CompanySalvatech is passionate about delivering results with the best talent in each industry. We create innovative solutions, which deliver exceptional outsourcing services, creating value for companies to grow their staff abroad. At Salvatech, we pride ourselves on the amazing team culture we have built in our company Seeing our employees happy and...

  • CRM & Data Strategy Specialist

    hace 3 días

    Bogotá, Bogotá D.E., Colombia WeWork A tiempo completo

    About UsAt WeWork, we provide flexible workspace solutions to help businesses of all sizes thrive in more than 37 countries worldwide. The future of work is here, and we're not just a part of that movement—we're leading it. United by a desire to build a global community, our purpose is to give members the support to do their best work, and the space to...

  • CRM & Data Strategy Specialist

    hace 7 días

    Bogotá, Bogotá D.E., Colombia WeWork A tiempo completo

    About Us At WeWork, we provide flexible workspace solutions to help businesses of all sizes thrive in more than 37 countries worldwide. The future of work is here, and we're not just a part of that movement—we're leading it. United by a desire to build a global community, our purpose is to give members the support to do their best work, and the space to...

  • Sales Specialist

    hace 1 semana

    Bogotá, Bogotá D.E., Colombia Xploy Solutions A tiempo completo

    We are seeking a highly organized, detail-oriented, and proactive entry-level Sales Assistant to be the key support for our Sales Enablement Coordinator and the sales team. This role is crucial for ensuring smooth execution of the sales process, maintaining CRM accuracy, and freeing the sales team to focus on selling.Note: This role requires availability...

  • Data Engineer- SQL/ORACLE/Linux

    hace 3 días

    Bogotá, Bogotá D.E., Colombia Sutherland A tiempo completo

    Company Description We are One Sutherland — a global team where everyone is working together to create great breakthrough solutions. Our workforce has thrived in an environment of diversity of thought, experience and background. We celebrate our diversity and embrace it whole-heartedly. Sutherland is an equal opportunity employer. We promote a positive...

  • Customer Enamblement Manager

    hace 4 días

    Bogotá, Bogotá D.E., Colombia Emapta Global A tiempo completo

    Transform Onboarding Experiences and Boost Customer SatisfactionNavigate the world of global talent and client success with finesse. Lead onboarding, streamline operations, and deliver high-impact projects while keeping your professional momentum aligned with your personal life. Challenge the ordinary, drive measurable results, and craft a career that...

  • Accounting and Finance Back-Office Specialist

    hace 4 días

    Bogotá, Bogotá D.E., Colombia Hire Horatio CX A tiempo completo

    Position Summary:The successful candidate will offer extensive administrative and back-office assistance to our client's Accounting and Finance Department. Key responsibilities include ensuring precise customer setup and pricing implementation, as well as maintaining proactive communication with clients regarding all billing, payment, and invoicing...

  • Accounting and Finance Back-Office Specialist

    hace 7 días

    Bogotá, Bogotá D.E., Colombia Horatio A tiempo completo

    Position Summary:The successful candidate will offer extensive administrative and back-office assistance to our client's Accounting and Finance Department. Key responsibilities include ensuring precise customer setup and pricing implementation, as well as maintaining proactive communication with clients regarding all billing, payment, and invoicing...