CRM & Data Strategy Specialist

At WeWork, we provide flexible workspace solutions to help businesses of all sizes thrive in more than 37 countries worldwide. The future of work is here, and we're not just a part of that movement—we're leading it. United by a desire to build a global community, our purpose is to give members the support to do their best work, and the space to take their ideas to new heights. Join us as we empower tomorrow's world at work. 

About The Opportunity

WeWork is looking for a strategic Senior Lead, CRM & Data Strategy to lead our global audience segmentation and data activation framework. This person will be the Marketing owner of our owned databases and leverage our data to build and deploy multi-channel digital marketing campaigns. This is a pivotal role that sits at the intersection of marketing, data, and technology, and directly influences how we engage with prospects, members, and brokers globally.

In this role, they will:

• Report to the Solutions Architect (United States based) on the Email, App, & CRM and be a key cross-organization partner to the broader Marketing, Data Engineering, and Sales teams

• Utilize data from Snowflake and Salesforce to build audience segments and flows with dynamic data fields

• Leverage advanced SQL for querying, manipulating, and analyzing data within relational databases, designing efficient schemas and ensuring data integrity to create audience segments for use in digital campaigns across email, app, and paid media 

• On a daily basis, manage data syncs to Salesforce Marketing Cloud and external channels for use in digital campaigns across email, app, and paid media 

• Manage WeWork's CDP (Customer Data Platform), maintaining the relationship and overseeing the technology, data infrastructure, and reporting required to support campaigns

• Assist the Solutions Architect  in the monitoring of Salesforce Marketing Cloud (SFMC) Business Unit health and ensure all systems are up-to-date and structured for optimized campaign launches

• Collaborate with Data Engineering to define, implement, and optimize relational database schemas to support marketing segmentation, product analytics, and operational requirements

• Maintain the global owned prospect, member, ex-member, and broker database audience segmentation framework

• Support global stakeholders on strategic planning, targeting, and implementation for campaigns across the customer journey

• Continually identify new opportunities leveraging WeWork data to continuously improve the Marketing organization's impact and effectiveness

About You

• 5+ years demonstrated expertise in CRM data architecture, data modeling principles, and marketing operations data management 

• Fluent in English and Spanish

• Strong proficiency in writing SQL and experience working in data warehouses, preferably Snowflake

• Previous work in CDP and CRM tools required, preferably Simon Data and Salesforce

• Marketing analytics tooling experience preferred, preferably Tableau or Power BI

• Salesforce Marketing Cloud (SFMC) technical experience preferred, but not required

• A robust understanding of data governance, segmentation strategy, and dataflow optimization within complex marketing technology stacks

• A deep understanding of how CDPs and ESPs function in tandem to deliver campaigns

• Exceptional attention to detail with strong organizational, multi-tasking, and project management skills

• Results-driven with ability to quickly solve complex problems

• Flexible self-starter with ability to execute independently and adapt accordingly to priority and project changes

• Ability to thrive in fast-paced environments with high cross-functional collaboration

Being a WeWorker is more than just a job. We believe the magic of work is sparked by the passion you bring, the places you go, the people you meet and the purpose you follow. And it starts here. Here you will brush shoulders with those who dare to dream and do. Here you will be welcomed by a community that embraces and inspires you—because together we can achieve more. Here we challenge ideas, and explore new ways of getting things done. Whether you are part of our Employee Community Groups, or part of a global project, we ask you to bring your open-minded attitude and collaborative spirit. In return, you will be part of a team where your unique perspectives are celebrated.