Growth SDR/Lead Development Operations Analyst

About PayJoy

PayJoy is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success.  Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system.  Through PayJoy's point-of-sale financing and credit cards, customers gain access to a modern quality of life.  PayJoy's credit also allows our customers to seize opportunities as micro-entrepreneurs, and provide safety acts as insurance for tough times. Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 18 million customers as of 2025 while achieving solid profitability for sustainable growth.

This role

The Lead Development Operations Analyst will be responsible for driving lead generation and qualification to ensure a strong sales pipeline of Admins and incremental revenue growth. This role focuses on identifying high-quality leads and collaborating with multiple cross-functional teams to improve organic lead sources. By prioritizing leads and optimizing handoffs, the position aims to shorten the sales cycle and accelerate onboarding. Leveraging CRM tools and analytics, the analyst will track progress, identify gaps, and ensure alignment across stakeholders. 

• Lead Qualification: You will be responsible for identifying and validating high-quality leads that align with PayJoy's Ideal Customer Profile (ICP) for Admins. This includes researching prospects through CRM tools, conducting discovery outreach via calls, emails, or WhatsApp to assess alignment with PayJoy's business model and requirements, and leveraging marketing analytics when available to prioritize leads with high engagement—such as those who open emails. This process ensures that the sales team focuses on the most promising opportunities, improving conversion rates and maximizing efficiency.
• Pipeline Building: The analyst will be responsible for generating a consistent flow of qualified opportunities and Admins for the sales team. This will involve high-volume outreach through calls, emails, and WhatsApp, with messaging tailored to the specific needs of each country. Additionally, the analyst will respond to leads generated through organic channels within a defined timeframe (e.g., one week). Regular CRM analysis will be used to track pipeline progress and identify gaps, followed by coordination with stakeholders to address any bottlenecks. A strong and well-managed pipeline is critical to driving incremental originations growth; for example, in Mexico, approximately 8% of leads come from SDR-qualified sources.
• Shortening of Sales Cycle and Onboarding: This role will focus on reducing the time from first contact to first sale by implementing lead prioritization strategies and ensuring seamless transitions through clear CRM notes and follow-up tasks. By streamlining handoffs between teams, the analyst will help accelerate onboarding and unlock additional selling days for our Admins, ultimately driving increased revenue. A faster sales cycle also enables higher lead volume management and improved operational efficiency.
• Increase Volume of Leads: A key responsibility of this role is to drive both inbound and outbound lead generation. On the inbound side, the analyst will collaborate with the Marketing and Go-To-Market teams to enhance organic lead sources through improvements in website content, messaging, and targeting criteria. On the outbound side, the analyst will help identify the right target audience and support the creation of effective outreach campaigns. Increasing the volume of high-quality leads directly contributes to a stronger pipeline, resulting in more Admins onboarded and ultimately, increased revenue.

• Software & Tools: 1–2 years of experience working with CRM systems (Zoho preferred).

• Strong interpersonal skills to build relationships with potential leads and guide them through the entire sales cycle.
• Proven ability to collaborate with distributed and cross-functional teams.
• Solid understanding of sales processes, metrics, and pipeline management.

• Familiarity with lead qualification strategies, B2B/B2B2C sales funnels, and customer onboarding processes.
• Insight into company types, sales processes across different countries, and how to optimize outreach strategies accordingly.

• 100% Company-funded Health and dental and vision discount plan for employees and immediate family members.
• Life insurance.
• Phone finance, Headphone, home office equipment and wellnes perks.
• 30 days of Christmas bonus
• 20 days paid Vacation
• 50% Vacation premium 
• 13% Saving funds 
• $2,000 MXN monthly grocery coupons
• $2,000 MXN monthly restaurant coupons
• $2,000 USD annual Co-working Travel perk
• $2,000 USD annual Professional Development perk

PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

PayJoy Principles

Finance for the next billion * Ownership * Break Through Walls * Live Communication * Transparency & Directness * Focus on Scale * Work-Life Balance * Embrace Diversity * Speed * Active Listening