Marketing Director

hace 7 días

Bogota, Colombia OutPlex A tiempo completo

Director of Marketing

Company Overview:
For over 20 years OutPLEX has exceeded client satisfaction in call center performance and digital messaging and has been at the forefront of innovation in the customer engagement industry. OutPLEX is recognized for the variety of business process outsourcing services including white glove customer service, expert technical support, and dynamic sales teams with the best leaders in the industry. The OutPLEX portfolio includes well known global brands and supports clients belonging to a myriad of industries including finance, healthcare, e-commerce, insurance, retail, technology and more.

Position Summary:
OutPLEX is seeking a creative and dynamic Marketing Manager to join our team You will be a direct contributor (hands on role) and responsible for identifying and executing opportunities to improve our company’s Marketing efforts and our Digital Ad Campaigns, including content’s search rank of our marketing funnel and lead all marketing efforts. This role works closely with corporate leadership and a requires a high level of initiative, attention to detail, and project management skills. Come join us on our next adventure and experience the rapid growth with us

**Responsibilities**:

- Conducting campaign management for marketing initiatives
- Research, develop and support SEO best practices to identify new market opportunities including keyword search
- Manage and improve organic search engine performance based on click rates, traffic, and conversions
- Manage the build of landing pages for each campaign
- Assist in the creation of digital content including but not limited to website, blogs and press releases
- Coordinate with sales team to create marketing campaigns
- Run digital advertising campaigns on Google, social platforms and major search engines, as well as re-targeting and display
- Coordinate with sales team to create marketing campaigns
- Stay up to date with the latest marketing trends and major search engines
- Create compelling marketing collateral: PowerPoint presentations, brochures, infographics, etc.
- Establish data-driven testing and optimization procedures to continually improve the overall performance of digital marketing efforts
- Deliver reporting and insights on digital metrics including web traffic and conversion data to influence business strategy and support continuous improvements to digital ecosystem

Desired Skills & Experience:

- Professional grammar and communication skills, written and verbal, with ability to communicate with leadership
- The ability to be innovative and creative
- Ability to work independently and ensure deadlines are met
- Proficiency in web analytics software and keyword tools
- Mandatory expertise in the following: SEO, SEM, Google Analytics, business account management on social media, ad campaign creation and maintenance in various search and social media accounts
- Expertise with Microsoft Office products especially PowerPoint
- 3+ years of experience in Digital Marketing

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