On-trade and Events Senior Manager

For 136+ years The Coca-Cola Company has grown to become the most recognizable brand in the world. In 2020 we launched the Flavored Alcohol Beverage Brand Topo Chico Hard Seltzer in Latin America. Due to the category growth, we are expanding our product innovation and looking for pioneers that know how to expand their thinking and bring new ideas to life.

In this role you will be responsible for the On Trade & Events KPIs and results, and creating plan together with Bottlers (BOs) to win at the Point of sales (POS) in synch with Market development manager (MDM).

This is an exciting opportunity for a On Trade and Events Senior Manager to act as an intrapreneur to help build a “start-up” in Latin America with the resources and backing of The Coca-Cola Company.

**What You’ll Do For Us**
- Organize and overview the development of events in the alcoholic beverage industry
- Localize On Trade Latin America guidelines (PICOS, Drinking Strategy, Portfolio by type of Outlet)
- Segment & select image POS according to brand guidelines
- Contribute to training strategy and execution of On Trade field teams (Horeca, Modern and Traditional executive)
- To cross pollinate On Trade and Events learnings
- Support special projects with bottlers for the On Trade and Events
- Support On Trade and Events activation budget by zone market
- Provide thought leadership, fact-based insights, and methodologies to identify, develop, and execute the best possible growth paths through the analysis of business drivers, current reality and future trends, competitive landscape & dynamics in our and adjacent business/categories, as well as internal capabilities and external factors that affect or could affect the business
- Integrate with other functions & processes and provide oversight and management to multiple initiatives, connecting and bring synergy to ensure that work is completed efficiently, adjusting priorities, effectively track progress and identify issues
- Work closely with our bottling partners to activate in-market initiatives to experiment and learn how segmentation solutions can drive incremental business growth in on-trade
- Lead the strategy definition and implementation of on-trade channel strategies across the system in balance with the system’s served channels, vs. other growing channels and competitors to protect our business base and profitability
- Build an understanding of the channel and customer business model, needs and expectations and assess our opportunity to connect with these for un-parallel value creation
- Collaborate and drive buy-in with the bottling team on the strategic imperatives and required investment plans, with aligned milestones and KPIs, as well as investment sharing arrangements

**Qualifications and Requirements**
- 7+ years of Business and/or functional experience in Commercial related areas in Alcoholic beverage industry
- Proven trajectory of collaborating and influencing multifunctional peers
- Able to work in a diverse cultural environment, efficient communicator and influencer.
- This role must be able to influence bottlers investments in required on-trade capability to achieve our category growth ambition.
- Ability to drive cross-functional support and cross-system alignment, not least leading and smoothly running alignment and collaboration to ensure that OU On Trade strategies are fully owned by MDMs and the system across the OU
- Ability to localize commercial plans in order to increase strategy performance in on-trade channel
- Solid understanding of System business fundamentals and drivers of growth/value across a broad range of markets and business dimensions, advanced commercial finance skills
- Ability to adapt and be successful in different situations in a fast-moving market
- To be successful in this role, it is required strong communication and collaboration skills as well as highly developed project management, business development and negotiation skills with experience from driving complex cross-functional, cross-system projects involving multiple internal and external stakeholders

**What We Can Do For You**
- ** Iconic & Innovative Brands**: Our portfolio represents over 20 different billion-dollar brands such as Coca-Cola, Sprite, Fanta, Powerade, and more. We believe the Alcohol category will become a billion-dollar category for the Company. This is your opportunity to be a leader building that category across Latin America
- ** Creative Team Culture**:Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
- ** Exposure to World Class Leaders**:Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
- ** Community of Belonging**: We’re an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered, lets you bring your