Marketing Operations and Hubspot Specialist

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**Role Objective**

The Marketing Operations and HubSpot Specialist owns the systems and processes

that power the firm's marketing and sales funnel. This role ensures every lead is

captured, tracked, nurtured, and handed off to the intake team without leakage. The

Specialist manages CRM workflows, automations, lead scoring models, and

dashboards, while providing actionable insights to leadership through weekly

performance reports. Success in this role means smooth, efficient HubSpot operations

that maximize ROI and enable predictable, data-driven growth.

**Compensation**

5,000,000 - 5,600,000 COP (Colombian pesos) monthly

**Responsibilities**
- Configure and maintain HubSpot to ensure every inbound lead is captured and tracked without gaps.
- Manage integrations between HubSpot and other tools (ads platforms, analytics, software) to ensure end-to-end tracking.
- Build, test, and optimize automated workflows for lead nurturing, follow-ups, and potential new client/client communications, ensuring that every lead receives timely, relevant communication.
- Develop and refine a lead scoring model that accurately prioritizes prospects for intake and sales.
- Maintain clean, deduplicated, and up-to-date records within HubSpot to ensure reliable reporting.
- Track each stage of the funnel (inquiry consultation signed case) to identify bottlenecks and leakage.
- Quickly identify and resolve CRM or automation issues, ensuring zero lead leakage and accurate reporting.
- Provide clear, accurate dashboards for leadership with CAC, conversion rates, lead volume, and performance.
- Translate metrics into clear insights and regular reporting.
- Deliver actionable recommendations based on data trends to improve funnel efficiency and conversion.
- Continuously improve systems to maximize efficiency and effectiveness.
- Collaborate with sales and marketing leaders to ensure workflows support operational needs.
- Identify and implement system enhancements that increase automation efficiency and reduce manual tasks.
- Train team members on HubSpot features and provide ongoing support to improve adoption and usage, clearly explaining technical processes to nontechnical team members.
- Ensure all CRM processes comply with data privacy laws and internal firm policies, connecting operational excellence to the firm’s mission.
- Contribute to the development of firm standard operating procedures (SOPs) as related to marketing operations and HubSpot.
- Perform other duties as assigned.

**Requirements**:

- Bachelor’s degree in Marketing, Business, Data Analytics, or related field preferred (or equivalent work experience).
- 3-5 years of experience in marketing operations, CRM administration, or marketing analytics.
- Deep knowledge of HubSpot CRM, workflows, and automations.
- Affinity to operational thinking and processes.
- HubSpot certification(s) strongly preferred; other CRM experience a plus.
- Proven track record of building and maintaining efficient, reliable funnel operations and adjusting quickly to business priorities and/or system updates.
- Extreme attention to detail and ownership over responsibilities.
- Strong time management skills with the ability to manage multiple workflows, automations, and reporting cycles.
- Excellent communication skills.
- Ability to partner effectively with marketing and sales to achieve firm goals.