Consumer Insights Manager Lab

**Auto req ID**: 279665BR

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes LAY’S ®, DORITOS ®, CHEETOS ®, GATORADE ®, PEPSI ®, QUAKER ® and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.

Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u.

Now we are looking for this position**:Consumer Insights Manager**

**Accountabilities**
- Ensure we have people at the center of everything we do. Be the voice of the consumer in the business.
- Lead the delivery of an impactful insights & analytics agenda and build a High Performing Teams (internal & external partners) that significantly grows our LAB C Business. Set vision and framework & coordinate the strategic planning process from insights perspective, by embedding relevant / inspiring insights into the process and locally downloading the sector strategy.
- As part of the Latin Aamerica Beverages (LAB) team, work as the right-hand partner of the LAB C GM helping set the long-term strategic direction for the business and the short-term execution.
- Ensure that we are ahead of the competition in identifying and taking advantage of consumer trends and opportunities.
- Ensure we have a clear and integrated insights and analytics strategy to enable holistic understanding of growth opportunities (connecting local data, syndicated data and growth opportunities).
- For Flavors: Lead Category, Portfolio & Competitor Performance & Drivers tear down and drive clarity on growth implications.
- For Flavors: Partner with innovation team to define innovation strategy, inspire front end ideation and optimize innovation.
- Leverage Global Insights Tools building PEP wide insights and analytics competitively advantaged next practices.

**Qualifications/Requirements**:
**Qualifications/ Requirements**
- At least 6-7 year-expertise on theoretical and practical knowledge in quantities and qualitative research tools, statistics, sensorial analysis techniques. Trade MKT & RGM background are a plus.
- Knowledge in Nielsen and Kantar is a must
- Fully bilingual. (English, Spanish - fluent; any other language is a plus).
- High understanding on Franchise business. Also, how we navigate into the Beverages complex system, delivering value inside and outside the company (bottlers).
- Ability to lead a highly qualified team.
- Ability to influence strategic agendas and drive impactful business narratives.
- Managerial experience leading corporate Marketing and sales Insights. (Planning background / knowledge also good)
- Proven ability to drive transformation and set a stretching Insights agenda, across the 3 Insights disciplines (Consumer, Shopper, and Analytics)
- Proven influencing and perseverance skills to tailor recommendation to the needs of stakeholders and effectively engage them to obtain commitment and drive impact. Challenge organization & suppliers to innovate with better tools & processes to ensure constant progress of PepsiCo Insights.
- Insights technical mastery expertise: Significant experience and ability to leverage Insight’s methods to drive business plans, across the full breadth of insight disciplines:

- Identifies systemic knowledge/data gaps across organization & solves for them.
- Curiosity as a central behavior to drive change and impact into our business

**Location**: This position is based in Colombia

**Thank you so much for thinking about PepsiCo to start or continue your career**

**Relocation Eligible**: Not Eligible for Relocation

**Job Type**: Regular