Sr Manager Consumer Insights Analytics

As a Senior Manager Consumer Insights Analytics, you are part of the team of a defined consumer growth and traffic generation analytics practice within the eCom market and constantly drive its evolution. You provide market and Global stakeholders services around your consumer insight discipline and marketing measurement. Your analysis thus drives the reach of adidas, growth of consumer database and lifetime value and contributing to marketing efficiency optimization and ultimately helps achieve market sales plans.- Scope: consumer and traffic management, deliverables & services.- Consumer and Traffic Strategy & Innovation
- Development of consumer and traffic growth plans aligned to global frameworks for focus areas.
- _Consumer planning, forecasting and _analysis._
- _Loyalty program, Personalization, audience targeting, and other consumer programs analysis._
- _Traffic and marketing efficiency, forecasting & analysis._
- _Demand vehicle attribution and ROI analysis including CRM._
- _AB testing and opportunity analysis_._
- _Consumer and Marketing campaign analysis._
- _Monitor and analyze consumer and market trends_ and competitor activities and derive conclusions for the growth and optimization of adidas consumer growth and digital traffic generation activities. Develop and implement new analytical framework over new business questions, new data types, horizontal analysis, and other explorations.
- Consumer and Traffic Analysis
- Measure results of consumer database health, personalization, traffic generation, CRM and Consumer Engagement activities using global agreed frameworks. Use and help develop a global aligned reporting framework that evaluates dimensions such as acquisition, engagement and purchasing behavior.
- Drive the optimization of consumer growth and traffic generating channels, CRM and Consumer Engagement, and Personalization in the market. Provide insights about adidas brand awareness and ecommerce performance.
- Prepare and share your findings with stakeholders across the organization in the form of database and channel forecasts, gap analysis, business cases and postmortems.
- Identify and implement new opportunities to drive growth through consumer and traffic optimization.
- Collaboration & Consulting
- Be able to explain the impact of consumer, reach, engagement, and traffic on business objectives using global aligned frameworks.
- Work with markets in the optimization of consumer and traffic by using data analysis, providing training, and sustaining ongoing communication.
- Work cross-functionally with other analytics teams in the market, global Digital Analytics teams and global Data and Analytics teams to create synergies, address opportunities and drive revenue.
- Build on quantitative analysis to develop insights for the communication with stakeholders.
- People Management & Function Development
Requirements
- 8 years of experience in consumer analytics and traffic generation (e.g., CRM), in-house or at a leading traffic agency.
- Extensive experience with digital consumer engagement programs and digital marketing in a brand environment.
- Experience in eCommerce environment.
- Experience in leading a team.
- Soft-Skills
- Communication & negotiation.
- Leadership.
- Influential and collaborative relationships.
- Ability to work in multi-culture environment.
- Hard-Skills
- _Consumer database, segmentation and profiling, traffic analytics tools, marketing platforms & media KPIs and ROI._
- _Consumer analytics tools, people-level KPIs and value measurement, audience targeting tools onsite and offsite._
- _Hands-on (SQL query, Exasol/ SQL data warehouse and Databricks/ Lakehouse environment, Python/ R, Alteryx/ Airflow, Tableau, PowerBI)._
- _Server to server, caching, frontend tagging, privacy regulation and impact on data, and recalibration methodology for measurement that support privacy rules._
- _Project and account management._
- _Fluent English (verbally and written)._

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

**ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCR