Digital Media Planner

hace 2 semanas

Desde casa, Colombia Hylinkgroup A tiempo completo

Who We Are
Founded in 1994, Hylink is an internationally-awarded, integrated, independent digital advertising agency that believes smart thinking equals endless possibilities. Hylink is headquartered in Beijing and Los Angeles, with offices located across London, New York, Paris, Munich, Shanghai, and Bogota. Hylink’s work is known for being deeply rooted in technological evolution and innovation. Renowned for repeatedly pushing advertising benchmarks, we constantly strive for digital innovation.
Hylink is a leader in working with industries of all shapes and sizes. Over the past two decades, we have grown to a team of 2,600 digitally minded-professionals worldwide, earning our reputation as the Home of Integrated Marketing. A consistent Effie, Campaign, The Drum, Shorty, Webby, and Cannes winner, our work values the best inter-disciplinary thinkers and doers in advertising.

**Our objective for you is simple**: Do the best work of your life.

**Your Mission**:

- Coordinate day-to-day as well as long-term schedules of key clients.
- Execute self-service platform campaign buys with training (eg. Google, Facebook, etc.).
- You will collect and analyze information about different digital media channels, with regards to consumer behaviour, circulation, audience trends and the impact of different methods.
- Demonstrate knowledge of media planning process to support Media Planner and Supervisor across a multitude of client deliverables
- Research and coordinate with team to determine the best media outlet mix for our campaigns
- Optimize ad campaigns according to geographic exposure, frequency, time spans and more
- Develop briefs,frameworks, client reports, and key agency documentation under guidance of senior staff.
- Coordinate with Media Ops Team
- Assist various senior staff in execution of internal agency projects.
- Develop client-facing relationship and servicing skills to better provide efficient deployment to our partners and clients.
- Assist account services team to manage daily business of account(s) with responsibility for ensuring that work is completed on-time and on-budget.
- Support the execution of strategy, provide brand stewardship and maintain strong client satisfaction on assigned brand(s).

**Requirements**:
**Preferred Qualifications**:

- 3+ years experience in an agency, tech startup, marketing, integrated marketing communications, or media sales role.
- Graduate of a Bachelor’s, Master’s, or Associate’s degree program focused on Business, Communication, Marketing, and Market Research fields.
- Proven experience as a Digital Media Planner or Digital Campaign Management; experience in digital media is preferred
- Broad knowledge of media channels
- Excellent communication skills
- Ability to work within large sets of data and numbers
- Familiarity with campaign evaluation metrics and media buying
- Demonstrates accountability and strong organizational skills
- A deep understanding of the industry's issues, a vision for its growth, and a commitment to advance Hylink's forward-looking strategies within the marketplace.
- Strong presentation, analytical and problem solving skills.
- Demonstrated ability to lead and manage multiple projects with a broad range of internal and external constituents simultaneously.
- Demonstrated ability to think strategically about complex issues and develop recommendations and action plans.
- Work in a hybrid back-to-work schedule

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