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International Market Manager
hace 2 semanas
Job Description
About Kaplan International Pathways
Kaplan International Pathways, a division of Kaplan Inc., offers international students a wide range of flexible study options, from university preparation programs in the UK, Australia, USA, and Japan through to full degree programs in Singapore, Hong Kong, and Australia. Through our academic partnerships with leading universities, our expertise in student recruitment, our exceptional teaching, and a focus on customer service and pastoral care, each year we are proud to welcome thousands of students from more than 100 countries onto our programs. As a commercially successful business that has experienced strong growth in recent years, there are excellent opportunities for long-term career progression.
About the role
The International Market Manager will be dynamic, energetic, and target-driven to support student recruitment activities for our US & Canadian partners based in Colombia. Reporting directly to Head US Student Recruitment, they will have a good understanding of international recruitment within the education sector and will be able to demonstrate an awareness of at least one major market, preferably in North America. The International Market Manager will have excellent organisational skills and will be a self-starter with experience of working internationally.
Your key responsibilities will involve- Taking part in exhibitions and student recruitment events; and organizing materials and logistics as required- Assessing events for ROI to decide on best use of resources- Managing agent relationships, with an emphasis on training and support to ensure high loyalty and best performance- Gaining competitive advantage through service and support to agents- Being the main point of contact for agents and responding to their enquiries in an efficient and effective manner always within internal SLA’s.- Establish partnerships and maintain strong connections with schools, colleges, universities, and other stakeholders to enhance recruitment efforts.- Counselling students (face-to-face, over phone/Zoom, etc)- Identifying opportunities and delivering effective marketing solutions- Maintaining excellent relations with both internal and external stakeholders- Monitoring competitor developments and market trends- Providing promotional and logístical support to Kaplan International Pathways overseas staff and university partners as required for incoming visits- Other duties as assigned by the line manager- Background in international education sales or marketing within Colombia and Latin America- Understanding of agent and school networks in Colombia.- University education- Fluency in English and Spanish- The ability to communicate well (both written and spoken) with range of audiences.- Goal-driven and results-oriented approach.- A positive outlook with a creative approach to problem solving- Strong organisational and planning skills- The ability to work under pressure and on deadlines to meet challenging targets.- Experience travelling and willingness to travel independently throughout Colombia and neighbouring countries.- Flexibility with working hours, including working over weekends when required.- To be IT literate (Word, Excel, PowerPoint)- Experience of customer relationship management software (particularly Salesforce)- An appreciation of different cultures and working styles.
Desirable skills are- A proven track record of delivering successful international student recruitment campaigns, preferably with a U.S. education.- Knowledge of the education systems in North America and current educational trends.- An understanding of visa regulations and market trends in international higher education
Physical Requirements- Sitting- Standing- Walking- Climbing- Lifting up to 50+ pounds- Pulling- Pushing- Carrying- Grasping- Reaching- Bending- Visual Acuity: Color Determination- Speaking- Listening
Location
Bogotá, COL
Employee Type
Employee
Job Functional Area
Operations