Paid Digital Advertising Manager

We are seeking a hands-on Paid Digital Advertising Manager to plan, build, launch, and optimize paid campaigns across Meta (Facebook/Instagram), X (Twitter), and TikTok. This role is responsible for end-to-end campaign execution—from strategy and audience development to creative testing, optimization, and performance reporting.

This is not a “boost post” role. You will be expected to architect full-funnel campaigns, manage budgets efficiently, and drive measurable outcomes (leads, installs, conversions, or revenue).

**Working Hours: Working hours: 9:00 AM - 5:00 PM**

**Key Responsibilities**:

- **Campaign Strategy & Planning**:Develop paid media strategies aligned to business goals (awareness, demand generation, conversions, installs).
- Build full-funnel campaign structures (TOF/MOF/BOF) across Meta, X, and TikTok.
- Define KPIs, success metrics, and testing hypotheses per campaign.
- **Campaign Setup & Execution**,**Create and manage campaigns, ad sets, and ads in:

- Meta Ads Manager
- X Ads
- TikTok Ads Manager
- **Set up audience targeting, including**:Custom audiences
- Lookalike audiences
- Interest and behavioral targeting
- Implement budget pacing, bid strategies, and flighting.
- **Creative & Messaging**, Collaborate with creative/content teams to:

- Develop ad copy, hooks, CTAs, and creative briefs
- Test multiple creative formats (static, video, short-form, UGC-style)
- Lead A/B testing for:

- Creative variations
- Copy
- Audiences
- Placements
- **Optimization & Performance Management**, Monitor campaigns daily and make real-time optimizations to:

- Improve CTR, CPA, ROAS, or CPI
- Reduce wasted spend
- Analyze performance trends and adjust:

- Creative rotation
- Targeting
- Budgets
- Bidding strategies
- **Analytics & Reporting**, Track and report on performance using:

- Native platform analytics
- Google Analytics (GA4)
- Attribution tools (if applicable)
- Deliver clear weekly and monthly reports with insights and next steps.
- Translate data into actionable recommendations for scaling or course correction.
- **Platform & Policy Management**:Stay current on platform policy changes, ad formats, and algorithm updates.
- Ensure all ads meet platform compliance and brand guidelines.
- Troubleshoot ad disapprovals, delivery issues, and tracking problems.

**Required Qualifications**:

- 3-6+ years of hands-on experience managing paid social campaigns
- Proven experience with:

- Meta Ads (Facebook & Instagram)
- X Ads
- TikTok Ads
- Strong understanding of:

- Conversion tracking & pixels
- Audience segmentation & retargeting
- Creative testing frameworks
- Experience managing monthly ad budgets with accountability for performance
- Ability to work independently and own results

**Preferred Qualifications**:

- Experience with app installs, lead gen, or e-commerce campaigns
- Familiarity with:

- GA4
- Appsflyer / Adjust
- Tag Manager
- Experience working in fast-paced or high-growth environments
- Prior in-house experience (vs agency-only)

**What Success Looks Like (90 Days)**:

- Campaigns are fully structured and documented across all platforms
- Clear creative testing roadmap is in place
- Performance reporting is consistent, accurate, and actionable
- CPA / ROAS benchmarks are met or improving
- Spend is efficient, controlled, and scalable

**Nice-to-Have Traits**:

- Highly organized and detail-oriented
- Comfortable owning accountability for performance
- Strong communicator with creative and leadership teams

**About 1840 & Company**

1840 & Company is a global leader in Business Process Outsourcing (BPO) and remote talent solutions, dedicated to propelling businesses forward through our comprehensive suite of services. We specialize in connecting companies with world-class freelance professionals and delivering top-tier outsourcing services, across over 150 countries worldwide.

Our mission is to empower growth for forward-thinking businesses, seamlessly bridging any skill or resource gaps with our expertly vetted talent pool. We firmly believe in fostering an environment where exceptional individuals can achieve an optimal work-life balance, working remotely from any location, while maximizing their professional growth and earning potential.