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**Job Title**: Marketing Specialist (Fashion Industry)
**Company**: (YM)COUTURE
**Location**: Remote (Based in Colombia)
**Job Type**: Full-Time
**About Us**:
(YM)COUTURE is an international leader in fashion manufacturing, providing top-quality services to designers, fashion entrepreneurs, and luxury brands.
We are expanding our marketing team to include a **Marketing Specialist** with a focus exclusively on the fashion industry. If you have a passion for fashion marketing and a strong educational background in fashion, we want you to join our growing team.
**Key Responsibilities**:
- Develop and implement marketing strategies tailored specifically for the fashion industry, including branding, social media, influencer partnerships, and digital advertising.
- Create and manage social media campaigns on platforms such as Instagram, TikTok, and Facebook, driving engagement and growing brand awareness for both (YM)COUTURE and client brands.
- Collaborate with fashion clients to understand their target audience and develop strategies that align with their brand vision.
- Analyze and report on campaign performance metrics, making data-driven adjustments to improve engagement, conversions, and sales.
- Stay up to date on fashion industry trends, competitors, and best practices in fashion marketing.
- Work closely with designers and production teams to ensure marketing materials align with brand aesthetics and messaging.
- Develop content calendars, manage budgets for paid campaigns, and coordinate marketing initiatives across multiple platforms.
**Qualifications**:
- **University degree in fashion** or a related field is required.
- Proven experience in marketing within the fashion industry.
- Knowledge of fashion trends and the ability to translate them into successful marketing campaigns.
- Experience with influencer marketing and building partnerships within the fashion industry.
- Excellent communication skills and the ability to collaborate with various teams.
- Ability to manage multiple projects and campaigns simultaneously.
**Preferred**:
- Experience working with luxury or high-end fashion brands.
- Familiarity with fashion design or production processes.
- Basic graphic design or video editing skills to create visually compelling marketing materials.
**Benefits**:
- Flexible remote working environment.
- Opportunity to work with leading international fashion brands.
- Competitive salary based on experience.
**How to Apply**:
We are particularly interested in examples of campaigns you have managed in the fashion industry.
Expected Start Date: 06/10/2024
