Product Marketing Specialist

**The opportunity**:
At Kin + Carta, we’ve got opportunities to offer you — for growth, for leadership, for big, world-changing impact and for, dare we say it, fun. We are a global workforce that is committed to building a world that works better for everyone. And that starts with our Kin. That’s why we’re proud of:

- The life we create within our virtual walls, every day
- Being B Corp certified
- Our honor as a “Best Company to Work For” by Women's Choice Award

**The role**:
Kin + Carta is looking for a **Product Marketing Specialist **who can help scale the way we deliver enablement resources to our sales teams and provide competitive insights to the rest of the consultancy. This role is an opportunity to build an entirely new function from the ground up, in partnership with the sales enablement team, sales, service lines, partnerships, and marketing teams. In this role, you will define how we support sales with assets, materials, and competitive insights.

**Role responsibilities**:

- Own enablement resource creation, partnering with the broader sales and marketing teams to develop compelling assets that help reps win more deals
- Embed yourself in our sales teams, becoming their go-to resource for messaging & positioning, competitive insights, and general deal support
- Work cross-functionally with the Sales Enablement team to present sales enablement resources and train reps on key service offerings or company initiatives
- Work closely with Sales Enablement to iterate and update sales onboarding and on-going enablement programs based on new service lines and/or offerings or changes in the competitive landscape
- Partner with sales leadership to build highly targeted sales campaigns, complete with relevant tools and resources for sales reps to use during their deal cycles
- Build out Kin + Carta’s competitive intelligence muscle from the ground up, with full ownership of competitive programs, resources, and insights
- Create and own a range of competitive content (playbooks, battlecards, comparisons, positioning tips, and insights) that help our sales teams better position Kin + Carta
- Stand up a formal competitive insights program by conducting in-depth research of our competition and creating readouts for cross-functional stakeholders
- Build out a structured win/loss program by hosting interviews with prospects and clients

**Minimum qualifications**:
**We want all new hires to succeed in their roles at Kin + Carta. That's why we've outlined the job requirements below. To be considered for this role, it's important that you meet all Minimum Qualifications. If you do not meet all of the Preferred Qualifications, we still encourage you to apply.**
- 4+ years in product marketing or competitive intelligence role
- Past experience in sales or consulting
- Strong writing and asset creation skills

**Preferred qualifications**:

- Experience project managing and coordinating cross-functional initiatives
- A data-driven approach to your work
- A willingness to roll up your sleeves and get scrappy—we are high growth

**About Kin + Carta**:
Kin + Carta is a global digital transformation consultancy committed to working alongside our clients to build a world that works better #ForEveryone. Our 2,000 curious minds make creative connections between people, data and technology to create connected outcomes across the full lifecycle of the product and platform ecosystems.

We’re makers, builders and creators by nature, and we come to work every day to build experiences for some of the world’s most influential companies. We help businesses accelerate their digital roadmap, rapidly innovate, modernize their systems, enable their teams and optimize for continued growth.

We are a technology business with trust and human connection at its heart. As a Certified B Corp, our triple bottom line focus on people, the planet and profit is at the core of everything we do.

We welcome our Kin to show up as their authentic selves every day. Because this is so important to us, Kin + Carta is proud to be an equal opportunity employer. To read further about our commitment to Inclusion, Diversity, Equity and Awareness, check out the IDEA page on our website.

Whoever you are, wherever you’re from and whoever you love, you’ll find an open door at Kin + Carta. It’s yours to walk through if you’re passionate about building a better world for everyone, and you’re keen to be part of a diverse and inclusive culture that plays to people’s strengths and thrives on togetherness.