International Paid Media Manager

hace 2 días

Desde casa, Colombia Holafly A tiempo completo

**Job description**:
As a Paid Media Specialist at Holafly, you will play a crucial role in driving customer acquisition, optimizing campaigns, and maximizing our return on investment (ROI) through data-driven strategies.

You’ll be in charge of planning and implementing omnichannel Paid Media Campaigns to engage prospects throughout their journey. You will own and help our agencies to, manage and optimize our paid channels: Google Ads, Instagram & Facebook ads, LinkedIn ads, TikTok Ads, etc.

You’ll develop a data-driven experiment approach to test and evaluate new lead generation channels in our challenging strategy.

**Responsibilities overview**:

- Develop and execute performance marketing strategies to drive user acquisition, lead generation, and revenue growth across various paid media channels, including search engine marketing (SEM), display advertising and social media advertising.
- Help our agencies to create, manage, and optimize paid search, display, and social media advertising campaigns using platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms.
- Monitor, analyze, and report on campaign performance metrics, including click-through rates (CTR), conversion rates, return on ad spend (ROAS), and other relevant KPIs.
- Conduct A/B testing and implement data-driven optimizations to improve campaign performance, such as ad creatives, landing pages, bidding strategies, and targeting parameters.
- Utilize web analytics tools, such as Google Analytics, to track and measure the effectiveness of marketing campaigns, identify trends, and generate actionable insights.
- Coordinate with internal teams, such as marketing and sales, to ensure consistent messaging and brand experience across channels
- Conversion focus: Drive massive growth in website traffic, lead acquisition, and income revenue.
- Conduct thorough competitive analysis to identify industry trends, benchmark performance against competitors

**Requirements**:

- Proven Performance Marketing experience, +5 years with a preferred focus on SEM
- Advanced analytical skills,s in order to interpret and analyze big chunks of data from multiple sources.
- Very data-oriented, strong analytical and numeracy skills.
- Dynamic person with a data-driven approach; ability to leverage data to influence marketing decisions.
- Experience in managing large budgets for Paid Search campaigns.
- Web analytics experience, e.g. Google Analytics, etc.
- Good understanding of automated bidding (Google Ads, SearchAds360, etc.).
- Desire to collaborate with other departments outside of SEM team in order to enhance paid search campaigns.

**Perks And Benefits**:

- Competitive compensation.
- Bonus based on performance.
- The opportunity to shape an early-stage startup into a high-growth enterprise.
- Career plan according to your needs and concerns.
- A committed team, to which to contribute to but also to learn from.
- Full remote position (we can ask you to be with us for some weeks a year in either of our different locations: Madrid, Lima, Bangkok or Medellín).
- Flexible working hours
- Budget for professional development.
- 30 calendar days of paid vacation.

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