Performance Marketing Creative Strategist
hace 2 días
**About Winona**:
Winona is one of the leading telemedicine companies providing HRT for women in menopause. We’ve built all of our technology in house including an EHR, patient care admin system, patient portal, website, marketing technology etc. Winona has two compounding pharmacies and a team of in house physicians providing world-class care via a fully vertically integrated business model.
**About the role**:
Winona is looking to hire a **full-time remote Performance Marketing Creative Strategist.** As a Performance Marketing Creative Strategist, you will play a pivotal role in shaping the creative direction of our digital advertising efforts. You will combine your creative expertise with data-driven insights to develop compelling ad creatives and strategies that drive user acquisition and conversion.
**Seniority Level**: Mid-Senior Level
**Responsibilities**:
- Collaborate with designers and copywriters to conceptualize and create high-performing ad creatives that align with campaign objectives
- Utilize data analytics and A/B testing to optimize ad creatives, landing pages, and other campaign elements to improve conversion rates
- Work closely with the marketing team to define audience segments and tailor ad creative messaging to target specific demographics and user personas
- Stay updated on industry trends and competitor strategies to identify opportunities for creative innovation
- Continuously evaluate ad performance and user behavior to identify areas for improvement and implement conversion-focused design changes
- Collaborate with cross-functional teams, including performance marketers, analysts, and developers, to ensure creative assets are aligned with campaign goals
**Requirements**:
- Proven experience as a Creative Strategist or Creative Director in performance marketing
- Strong creative thinking and problem-solving skills
- Proficiency in data analytics tools (e.g., Google Analytics, Adobe Analytics)
- Knowledge of A/B testing and optimization techniques
- Proficient in Adobe Creative Suite and other creative software
- Excellent communication and presentation skills
- Ability to work in a fast-paced, results-driven environment
**What’s in it for you?**
As a full-time member of our team, you’ll enjoy:
- Flexible hours, work wherever you choose
- Unlimited PTO
- Non-working holidays per country of residence
- Medical/Dental/Vision insurance (US-W2)
- Pro-rated 13th-month bonus in select regions
- Salary increases and performance-based bonuses
- Referral bonuses
- Financial support for online courses
- Fun and casual work environment
- Mental health and well-being programs
- Employee engagement activities and virtual gatherings
- We are a diverse, global team
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