Performance Marketing Analyst

hace 6 días

Medellín, Colombia Keen A tiempo completo

At Keen, we don't just deliver services — we embed ourselves into the heart of our clients' businesses. From digital marketing and creative to customer experience, we craft bold, high-performance digital experiences for global brands.
Keen helps some of the most exciting U.S. and international companies scale smarter by embedding expert teams that drive results across marketing, creative, customer experience, and sales.
We're not a legacy agency. We're a partner in growth — and that's where you come in.
About the Role
We’re hiring a Media Analyst to join a high-performing media team supporting top-tier e-commerce and lead generation clients. You’ll act as the technical owner of campaign measurement and reporting — ensuring accurate, real-time data flows that empower our Media Buyers to optimize performance confidently.
What You’ll Do
Ad Operations & Measurement Implementation
- Serve as the internal expert for paid media measurement setup — with hands-on experience implementing full-funnel tracking for Shopify and high-volume e-commerce clients.
- Configure, maintain, and troubleshoot Conversion API (cAPI) and Server-to-Server (S2S) connections across major media platforms (Meta, Google, TikTok, Snapchat).
- Implement and manage integrations with Measurement Partner tools (TripleWhale, NorthBeam, Recast, etc.) to ensure accurate and consistent reporting.
- Conduct regular audits to ensure data integrity and resolve tracking discrepancies independently.

Data Ingestion & Pipeline Management
- Own end-to-end ingestion, cleansing, and transformation of paid media data using ETL tools such as Funnel.
- Ensure data consistency and taxonomy alignment across all channels feeding into our warehouse (BigQuery).
- Monitor and maintain pipeline accuracy, proactively identifying and solving data flow issues.

Data Visualization & Reporting
- Design and maintain internal dashboards and reports in Looker Studio (or similar) to track media performance and efficiency.
- Partner with media buyers to interpret data, translate insights into actionable recommendations, and improve optimization strategies.
- Contribute to building scalable reporting frameworks for campaign analysis and forecasting.

**Requirements**:

- 2-4+ years of hands-on experience in Ad Operations, Media Analytics, or Performance Marketing
- Excellent English communication skills and ability or experience to work with clients in the US market, familiarity with US-media clients is a plus
- Proven experience implementing and troubleshooting e-commerce tracking (pixels, S2S, cAPI, GTM) within the Shopify ecosystem
- Deep understanding of data layer structures, event parameters, and conversion attribution models
- Working knowledge of data ingestion tools such as Funnel or similar ETL platforms
- Familiarity with SQL or database concepts, particularly in environments like BigQuery
- Proficiency with Looker Studio or comparable BI tools for dashboard creation and maintenance
- Detail-oriented, organized, and proactive — with a bias for problem-solving and ownership
- Eagerness to grow into a Media Buying and Optimization role

**Benefits**:
What’s In It for You
- Competitive full-time compensation
- Opportunity to work directly with global DTC and lead generation brands
- Exposure to advanced media systems and real-world performance data
- Clear growth path into Media Buying and Campaign Optimization
- Birthday leave + professional development budget
- Join a collaborative, fast-moving, and analytical global team

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