Marketing Data Analyst

Recruitment Coordinator & Recruitment Researcher at SD Solutions | Building dedicated software development teams On behalf of Tipalti, SD Solutions is looking for a talented Marketing Operations Manager Analyst who loves turning data into decisions that move the business forward. You’ll partner with the broader marketing team and marketing operations peers to uncover insights, improve processes, and connect marketing performance to real outcomes. In this role, you’ll get hands‑on with Hockeystack and Salesforce, helping shape strategies, guide decisions, and boost productivity. You’ll consult with marketers to interpret data, work within operations to enhance data accuracy, be responsible for onboarding and validating new sources, and build dashboards that deliver actionable insights. You’ll also play a key role in optimizing our AI solutions to support self‑service reporting across teams. If you’re a problem‑solver who enjoys finding patterns in data, streamlining workflows, and driving smarter marketing decisions, then this is the role for you Responsibilities Expand and strengthen our analytics infrastructure across our website, demand gen, content, ABM, and social channels. Monitor data flows across platforms to catch issues early, reconcile discrepancies, and prevent data loss. Gather feedback and iterate with our user community to keep our insights platform relevant and effective as business needs evolve. Consult and support marketing teams on how to interpret data in order to understand and use the information to drive better decisions and outcomes. Analyze campaign, funnel, and channel performance to uncover trends and improve processes, and make recommendations to Operations and marketing leadership. Design and enhance dashboards that clearly show campaign results, engagement, and pipeline impact. Use automation and AI‑driven analytics to make reporting faster, smarter, and more self‑serve driven. Ensure dashboards are intuitive, actionable, and aligned with business goals. Keep Data Clean and Reliable Own the data hygiene, governance, and AI layer for our global attribution platform. Manage integrations, API connections, and data pipelines that power reporting. Maintain documentation of data sources, definitions, and audiences — and keep teams updated. Proactively identify and fix data discrepancies, with ongoing monitoring and quality checks. Drive measurement accuracy by working backward from business outcomes, ensuring all tagging, tracking, and data capture frameworks are complete and reliable. Analyze and Communicate Insights Measure engagement, ROI, and content performance to surface what’s working, not working, with potential recommendations. Help turn complex data into clear, compelling stories for marketers and executives alike. Present insights to leadership and recommend data‑backed improvements to tools, processes, and strategy. Requirements Education & Experience Bachelor’s degree in Marketing, Business Analytics, Data Science, Statistics, Economics, or a related field. 3‑5 years of experience in marketing operations, marketing analytics, or a data‑driven marketing role. Experience working in B2B SaaS or a similar data‑rich, high‑growth environment (a plus). Technical Skills Hands‑on experience with Hockeystack or other BI/visualization tools (Tableau, Looker, Oracle Analytics, etc.). Hockeystack experience is not required. Proficiency in Salesforce (SFDC) is a must, and marketing automation systems (e.g., HubSpot, Marketo, or Pardot). Tracking and Tag Management: Deep understanding of web tagging (UTMs, event tracking, GTM) and first‑party data collection set‑ups. Experience in configuring event schemas, dashboards, and familiarity with attribution models. API, Webhooks, capable of setting up and troubleshooting the API. Strong understanding of data pipelines, integrations, and how marketing data flows across platforms. Familiarity with SQL, Excel, and/or Python for data analysis (a plus but not required). Knowledge of B2B marketing funnels, lead attribution, and campaign performance tracking. Analytical & Strategic Skills Ability to translate complex datasets into clear, actionable insights that are digestible to the marketing user community. Skilled at identifying trends, measuring performance, and tying marketing activity to business outcomes. Strong attention to detail: Be able to spot data quality issues before they impact reporting and be part of the solution to create stop gaps or provide governance to minimize impact. Comfortable presenting findings and recommendations to stakeholders across marketing leadership. Soft Skills & Mindset Curious, analytical, and solutions‑oriented. If you love figuring out how things work and making them better, this is a good fit. Comfortable working independently and managing multiple priorities in a fast‑paced environment. A team player who thrives in collaborative settings. About the Company Tipalti is transforming finance and helping the hottest companies grow and scale their global finance operations. We’re also growing through a sustainable business model and looking to remove days of finance work every week so business leaders can focus on building a future‑proofed, best‑in‑class finance operation. World‑changing businesses like Amazon, Twitch, Twitter, and Roblox use Tipalti to automate and scale their finance operations. The only way we can continue to support companies looking to transform their FinOps functions through our platform is with great people. It is a global payables automation platform that provides a cloud solution to scale and automate global payables operations. The startup has already raised $565M funding. Global Offices in CA, London, Tel Aviv, Tbilisi, Medellin, Toronto, Vancouver and more. 2500+ Trusted Clients including Amazon, GoDaddy, Roblox, Twitch. Job Details Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Marketing and Analyst Referrals increase your chances of interviewing at SD Solutions by 2x. We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr