Internal Marketing Director

JOTO PR Disruptors is an established international public relations agency, based in Tampa Bay, Florida. Astute in recognizing industry changes since its launch in 2009, JOTO PR’s team utilizes newly established patterns to create timely Anti-PR campaigns comprising both traditional and the latest proven media methods.

The Anti-PR Internal Marketing Director plays a pivotal role in unifying our marketing efforts, creating strategy, guiding agencies, and managing and mentoring internal marketing staff. Your main role, under the guidance of the fractional CMO, is to lead marketing campaign strategies that drive qualified leads. You will be a marketing leader with the ability to review campaign performance, recommend changes to improve performance, and implement those changes yourself, with agencies, and by guiding and managing our internal marketing staff.

This position requires B2B marketing experience with 7-10 years of marketing leadership and strategy experience doing multi-channel marketing. Marketing experience must include the ability to measure results and recommend improvements for campaigns running across:
Social media (organic and paid)
- Paid Search
- Website optimization and performance
- Copywriting and messaging
- Campaign planning, execution and management - SEO content creation and optimization
- Marketing KPI measurement and reporting on results for what’s working, what’s not, why, and how to fix it.

**Work Schedule: 8:00 AM - 5:00 PM EST (Monday - Friday)**

**Responsibilities**:
The Anti-PR Internal Marketing Director is instrumental in ensuring the seamless execution of our marketing initiatives, maintaining high standards of quality and consistency across all channels.

This position is a “player coach” who is responsible for reporting on the success of our marketing programs, identifying how we improve, coaching internal staff and agencies to meet our lead goals, and taking a hands-on role to do project work to meet our goals.

These marketing programs include:
**SEO Coordination**:

- Collaborate weekly with the SEO agency to execute and align SEO strategy with content plans, fostering a seamless integration across all marketing channels.

**SEO Strategy & Implementation**:

- Collaborate on strategic website updates to align with SEO goals, encompassing tasks such as adding metadata, expanding existing pages, and creating new webpages or blogs. Ensure these efforts capture targeted SEO traffic as outlined in our SEO strategy meetings.
- Craft persuasive copy and SEO metadata to optimize the website, focusing on our coveted SEO keywords. This includes a meticulous approach to enhance traffic and visibility.
- Provide detailed weekly reports on SEO keyword ranking results, comparing performance to the previous week. Evaluate the effectiveness of our strategies on top-ranking pages and recommend adjustments as needed.
- Dive into Google Search Console data, working closely with the SEO agency to analyze first-page trends for our essential keywords. Proactively manage undesirable keywords by de-indexing relevant pages and submitting suppression requests through Google Search Console.

**Paid Advertising Management**:

- Coordinate bi-weekly with the Google Ads agency to review performance metrics, strategize improvements, and create necessary content.
- Work closely with the CMO to ensure campaign messaging aligns with broader marketing goals, maximizing ad performance and ROI.

**Social Media Strategy and Approval**:

- Approve social media posts, conduct regular reviews of impressions and engagement to refine the overall social media strategy.
- Collaborate with the social media agency and CMO to make data-driven adjustments to strategies and capitalize on successful content approaches.

**Comprehensive Reporting**:

- Conduct weekly reporting on lead source data, marketing leads, and performance metrics, offering actionable insights.
- Provide detailed data to consulting agencies for performance evaluation, facilitating continuous improvement and refinement of marketing efforts.

**Sales Coordination and Insight**:

- Actively participate in bi-weekly sales coordination meetings, offering valuable insights on lead quality, upcoming campaigns, and progress.
- Collaborate with the sales team to refine marketing strategies based on real-time feedback, ensuring a harmonious alignment of sales and marketing efforts.

**Podcast and Webinar Coordination**:

- Conduct podcast intro calls post-training, with a goal of identifying 10 impactful individuals each month for potential interviews on the podcast.
- Take charge of curating and moderating a compelling podcast topic each month, enriching our diverse content portfolio.
- Lead webinar intro calls (3 per month). Selecting engaging topics for 30-minute on-demand webinars that you or the CEO will moderate.

**Content Creation and Moderation**:

- Lead podcast intro calls and webinars, contributing to content creation and expertly