Field Marketing Specialist

**Yalo**:
Hi This is Yalo We are on a mission to bring conversational commerce to the world...

At Yalo, we aspire to help major global brands delight more than a billion people each day through the power of instant messaging. We're focused on emerging markets like Latin America, India and Southeast Asia - where mobile consumers spend 84% of their screen time on messaging apps.

Now, we're combining the omnipresence of messaging with the strength of AI and the power of conversations to help businesses put the conversation back in commerce, globally.

If you're looking for a place to make things happen, learn fast, and impact emerging markets in a way that hasn't been done before, look no further.

As a **Field Marketing** **Specialist** at Yalo, you will be responsible for setting up, implementing, and managing the overall North of Latin America operation marketing plan that supports the regional sales strategy to increase awareness, drive engagement, generate leads, and support conversion rates.

Come join us in our mission of improving billions of lives through the power of conversational commerce

**Main responsibilities**:

- Define and execute a region-specific marketing plan that supports the regional sales strategy to increase awareness, drive engagement, generate leads, and support conversion rates.
- Plan and host online and offline events to create net-new sales opportunities, accelerate existing sales opportunities and deepen our existing customer relationships
- Assist regional sales team as needed, including increasing brand awareness locally/regionally, and driving leads and MQLs for your sales region
- Support various other marketing projects as needed
- Collect and share marketing and sales recaps to key stakeholders.
- Creating and managing key partnerships with local businesses/organizations who can help with our word of mouth campaigns and build community relations (trade shows, skydiving events, festivals, local networking groups, charities, etc.)
- Collaborate with the operations team to develop metrics to measure the success of all initiatives to increase effectiveness and drive scale of the programs.
- Tracking results of all national campaign activity and making recommendations for future activity (KPI's, budgets/financial returns, ROI, planning, sizing)
- Managing local marketing budget including, but not limited to local partnerships, sponsorships, brand ambassador labor, agency spend, media spend, donations etc.
- Produce budget tracker to forecast spend and keep up-to-date on current spend while tracking ROI, KPIs, and goals for each respective transaction.

**Experience**:

- Bachelor's in marketing or related discipline
- 5+ years of related marketing experience, ideally in field marketing implementing integrated campaigns across multiple locations
- Proven experience carrying out marketing efforts, including planning, prioritizing, and implementing strategy
- Experience partnering with an enterprise sales team
- Strong written and oral communication
- Highly organized and proficient at managing multiple projects at the same time
- Strong communication skills - written and oral (English - mandatory & Spanish - desirable)
- You are entrepreneurial and work well in a rapidly changing environment
- Confident with a dynamic personality

**What do we offer?**
- Flexible PTO policy
- Competitive rewards on the market range
- Flexible time (driven by results)
- Start-up environment
- International teamwork
- You and nothing else limit your career here

**We care,**

**We keep it simple,**

**We make it happen**

At Yalo, one of our core values is We Care. And because We Care about every single member of our team, we work every day to be a community of Yaleres where everybody can be the best version of themselves, and furthermore where we can celebrate our differences. We accept, support and promote diversity as one of the most important features of our culture. We are proud to say that we are a company that provides equal opportunities without regard to religion, gender, sexual orientation, gender identity, gender expression, age, physical attributes or different capacities.

We all have the same objective: having the best team that's ever been seen, and for that to happen diversity is not only desirable but necessary. We are working to build a diverse and integrated team that reflects the world we want to live in. We want you to be part of our amazing community, bringing your unique point of view so that we can share it across the globe together