Programmatic Senior Strategist
hace 17 horas
WPP Media Bogota, D.C., Capital District, Colombia About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com Role At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. Role Summary And Impact As a Programmatic Senior Strategist , you will lead the planning, execution, and optimization of programmatic and social media campaigns across platforms such as DV360, Meta, and TikTok. Your role will directly impact campaign performance by leveraging data analysis, audience insights, and industry best practices to deliver effective, results-driven media strategies. You will also ensure media quality and brand safety through tools like, while contributing to continuous improvement and innovation within the digital media team. Skills And Experience The ideal candidate will have: 2+ years of experience in programmatic media buying and campaign management, especially using DV360. Proven track record running paid social campaigns on platforms like Meta and/or TikTok. Strong knowledge of programmatic advertising principles, including audience targeting and bidding strategies. Experience with media verification tools such as IAS and/or DoubleVerify. Proficient in Excel and skilled in data analysis to drive performance insights. English level B2 or higher (preferred), with ability to work in bilingual or international environments. Life At WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. Please read our Privacy Notice for more information on how we process the information you provide. #J-18808-Ljbffr
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