Regional Brand Analyst
hace 4 semanas
Modelo: B2C / Servicios a usuarios finales
Galgo es una fintech de rápido crecimiento especializada en la venta y financiamiento de motos.
Somos una compañía con propósito, la primera y única financiera enfocada en el sector sub bancarizado en Chile, Perú, México y Colombia.
Trabajamos para dar mejores oportunidades de integración y desarrollo a través de acceso financiero y que las personas puedan cumplir sus sueños
Responsabilidades:- Estrategia, planeación y ejecución de campañas de marca: Planear y ejecutar las campañas de marca a lo largo de los diferentes canales online y offline.
- Desarrollar y ejecutar una estrategia de contenido audiovisual para nuestros canales sociales, creando contenido de video atractivo y orientado a resultados para plataformas como TikTok, Instagram, Facebook y YouTube.
- Brand Identity management: Mantener la integridad de la marca y consistencia a lo largo de todos los puntos de contacto con nuestros clientes asegurando consistencia en los lineamientos de marca.
- Cross-functional collaboration: Trabajar con los equipos internos incluyendo operaciones, ventas y marketing local con el fin de alinear e integrar iniciativas a favor de los objetivos de negocio.
- A partir de las acciones locales, desarrollar ideas y estrategias regionales de contenido que resuenen en nuestra audiencia objetivo, para nuestros principales canales digitales.
- Seguimiento y reporte de resultados: Monitorear las principales indicadores y métricas que permitan evaluar el efecto de las campañas e iniciativas. Para cada campaña se deberá entregar un reporte incluyendo los highlights y aprendizajes.
- Trabajar directamente con agencias (Media, research, creativa).
- Trabajar de la mano con el equipo creativo en la ejecución de estas acciones regionales.
- Monitorear tendencias y desafíos virales en TikTok, Instagram, Youtube y otros para mantener contenido actualizado e incorporar en nuestra estrategia.
- Al menos 2 años de experiencia como creador de contenido específicamente desarrollando guiones o escribiendo copys.
- Experiencia creando contenido para plataformas digitales.
- Fuertes habilidades de escritura creativa y narrativa.
- Excelentes habilidades de comunicación y trabajo colaborativo.
- Profundo entendimiento de las plataformas de redes sociales, tendencias y comportamiento de los usuarios.
- Capacidad para trabajar de forma independiente y colaborativa en un entorno de ritmo rápido.
- Capacidad para recibir retroalimentación.
- Organizado, con mucha atención al detalle, decidido y ágil.
- Pasión por las redes sociales, la creatividad y estar a la vanguardia de las tendencias digitales.
- Beneficio de lentes
- Licencia por matrimonio
- Beneficio educativo de tus hijos
- Servicio de alimentación (Solo aplica en Medellín)
- Mi moto mi sueño
- Disfrute de vacaciones por días
- Horarios flexibles
Nos enfocamos en atraer el mejor talento sin distinciones porque creemos que la diversidad es el activo más valioso para nuestra organización.
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